Samsung is moving into music market to compete with the likes of iTunes, Spotify, Xbox Music, and a host of other available music platforms. Interestingly enough, the Korean giant chose to call its new music service, Milk Music, but it is not clear why the company chose to go with that name.
Samsung launched Milk Music on Friday, and it is now available in the Google Play store. Milk is not only an app designed to play music; it can also be used to listen to streaming radio, similar to that of Apple's iTunes Radio service.
Furthermore, Milk Music does not have ads, but this could be just for a limited time.
Samsung's push into the competitive music streaming market will not be an easy task, since it is filled with competitors. There's a new music service popping up on a regular basis, proving how difficult Samsung might find it to gain loyal users. Furthermore, the number of players entering the market also proves how the streaming market is a booming area of business.
As of now, Milk Music only works for Samsung Galaxy devices, and it is only available in the U.S. for now.
Knowing Samsung, Milk Music will make it in every possible market in the future as the company expands to better compete with Apple, Microsoft, and others in the business. However, it is not certain when this might happen, and it may even have a lot to do with how fast the product is accepted in the U.S. before Samsung pushes to enter other countries and regions.
"Milk introduces a fresh approach to music that reflects our innovation leadership and our focus on creating best-in-class consumer experiences," said Gregory Lee, president and CEO of Samsung Telecommunications America and Samsung Electronics North America Headquarters. "We're offering consumers amazing, rich music experiences built around what matters most to them and their lifestyle."
At the moment, users won't be able to purchase music via Milk, but this is something that is in the pipeline. Furthermore, users can listen to their favorite tracks offline, a key feature when users are out of Wi-Fi range.
The most striking thing about Milk Music is its design. It's something new, and no one can attack Samsung this time around for copying.
