Starting June 1, it will be possible for virtually anyone to buy domain names that end in .adult, .sucks and .porn but certain individuals and companies do not want their names attached to domains with a suffix that is porn-related. This is likely the very reason why Taylor Swift decided to buy the domains TaylorSwift.porn and TaylorSwift.adult.
The singer's team was able to snatch the domains before anyone else because the Internet Corporation for Assigned Names and Numbers (ICANN), which is behind the expansion of generic top-level domains (gTLDs), had allowed companies and public figures to grab some of the more controversial domains during the so-called "sunrise period" before everybody else could. Microsoft, for instance, also registered early for the domains Office.porn and Office.adult.