Samsung may indeed be looking to reduce the number of smartphones it sells and to simplify the naming of its mobile devices, but a pair of patent applications speak to the contrary. The Galaxy H series may be on its way.
Shortly after filing to trademark three entries into its Galaxy A series, Samsung reportedly has taken steps to secure the Galaxy H1 and Galaxy H7 brands by filing patent applications wth the Korean Intellectual Property Office.
Samsung may be merely taking steps to secure future interest, far down the road, so that it can move to a new line when its current series become too convoluted with iterations. On the other hand, it also may be preparing to step away from some of its existing lines and use the H series to attempt to simplify things.
Right now, Samsung is pushing the latest entries into its Galaxy S series. The pricing details of the S6 and S6 Edge are starting to leak, placing the iPhone rivals at $580 and $690, respectively.
Samsung is trying to relay the perception of a generational leap, rather than an incremental step up from previous entries in the series, according to Ken Price, Samsung Canada's vice president of carrier sales and marketing. There have been a number of trade offs to relay that leap, he says.
"Number one: the design is different, different materials, it's a metal frame, it's completely encased in Corning Gorilla 4 Glass all around," says Price. "And it's a design that now has the battery and memory sealed inside the product. Now that's going to be a change and a departure for Samsung."
Samsung has also reworked the menu scheme to make thing simpler and more intuitive for users, adding new elements and discarding others, according to Price.
