It's crazy to think that one single dress could gain so much attention. Who really cares if the dress was white and gold or black and blue?
Well apparently the whole world did, but those who are annoyed with #TheDress hysteria may be pleased to know that the optical illusion that took the internet by storm is getting put to a good cause. The South African branch of the Salvation Army used #TheDress in a domestic violence PSA.
The Salavation Army tweeted a the PSA on Friday, which features a woman wearing the white and gold version of the dress. However, she still wears black and blue, this time in the form of bruises.
Why is it so hard to see black and blue? One in 6 women are victims of abuse. #StopAbuseAgainstWomen pic.twitter.com/FgDdKdsMMb
— TheSalvationArmySA (@SalvationArmySA) March 6, 2015
"Why is it so hard to see black and blue?" the text asks. "The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women," the caption reads. Using the hashtag #StopAbuseAgainstWomen, the PSA has been retweeted over 1,000 times as of late Friday morning. Many people are calling the domestic violence PSA powerful.
@salvationarmyuk @bySarahMoor @SalvationArmySA Very clever, powerful use of words and imagery. Is this a TV ad yet? — Keith Lupton (@YELLOW_Keith) March 6, 2015
Well done @id_agencysa and @SalvationArmySA - Turning social into effective #StopAbuseAgainstWomen https://t.co/5QJmDRvRhl
— Franco D'Onofrio (@frankietwigs) March 6, 2015
Looks like #TheDress did have a good purpose after all.
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Photo: Salavation Army | Twitter
