To honor International Women's Day this Sunday, Procter & Gamble brand Always released a sequel to its viral #LikeAGirl spot.
The original film, which was released last summer and received 56 million views on Youtube as well as a slot in the coveted Superbowl ad lineup, challenged viewers to redefine what the term "like a girl" meant. The spot revealed how the term is subconsciously used as an insult and as way of putting girls down, especially during the time of puberty.
The new spot, called "Stronger Together" is a follow-up to that film. It shows the amazing response that the original spot received and how perceptions of the phrase "like a girl" are already changing.
"The theme of this year's International Women's Day is 'Make It Happen,' and that's exactly what girls are doing by rewriting the meaning of #LikeAGirl," said Always global VP Fama Francisco. The follow-up film expands on this theme, featuring girls accomplishing amazing things #LikeAGirl.
P&G also released data regarding the campaign that it obtained from a study the company did about puberty and confidence. According to the study, 76 percent of women and 59 percent of men ages 16-24 stated that the Always campaign changed the way they thought about the phrase "like a girl".
Watch the videos below.
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