Kissing Skeletons Show That 'Love Has No Labels' In This PSA

The sight of skeletons usually does not inspire the warm fuzzies. Most of the time it means you're in something like a dungeon or watching the 1929 Disney short "The Skeleton Dance."

Basically, skeletons are either terrifying or hilarious. But a new PSA from the Ad Council shows that skeletons can warm your heart too.

The Ad Council recently released a lovely video for its "Love Has No Labels" campaign in an effort to promote tolerance for people of all backgrounds, no matter their age, religion, race or sexual orientation. And it is guaranteed to give you goosebumps. The good kind.

The video opens with an X-ray of two skeletons making out. You can't tell what the two individuals look like other than their bones, which is obviously the point. The couple comes out from behind the screen to reveal that they are two women. The three-minute spot continues in this way, showing couples of all different types, from gay to straight to elderly to biracial to those where each partner practices a different religion. All of this is set to Mary Lambert's "She Keeps Me Warm," which was famously featured in the chorus of Macklemore and Ryan Lewis' single "Same Love."

This video, which was filmed in Santa Monica, Calif. on Valentine's Day, natch, was created by the Ad Council and the advertising agency R/GA to promote this yearlong campaign dedicated to making people aware of implicit bias, according to AdWeek. There's also a website for the "Love Has No Labels" campaign, which educates users on bias through personal accounts. The website also features a quiz and tips on preventing prejudice.

The video was first posted on UpWorthy's Facebook page, and at the time of this writing, it has garnered more than 29 million views. It currently has more than 1.5 million views on YouTube.

Clearly, this video is making the Internet feel all of the feels. There's a lot of hate out there on the Internet. There's no doubt about that. But it's nice to know that there are corners of the Interwebs where people still love love.

Watch the full video below, and try to hold back your Chris Pine tears.

Be sure to follow T-Lounge on Twitter and visit our Facebook page

ⓒ 2024 TECHTIMES.com All rights reserved. Do not reproduce without permission.
Join the Discussion
Real Time Analytics