IFTTT, which is an acronym for "If this, then that," is set to make life easier with three new Do applications for users.
For the unfamiliar, IFTTT is a tool that helps users automate a plethora of third-party apps, Internet-connected devices and services. With IFTTT at their disposal, users can send emails to their friends and family which basically act as an alert for any new image they've posted on Instagram, for instance. Users also have the option to add any new event in their Facebook group to their Google Calendar.
The web-based service has made a mark for itself by creating "Recipes," a chain of easy conditional statements, which users can deploy to mechanize mobile and online actions amid various services and apps -- albeit in a simplified manner.
Now in a bid to become more mainstream, IFTTT launched three new "Do" apps on Feb. 19. The three new apps -- Do Button, Do Note and Do Camera -- will enable users to activate three actions that are designed to make things that are connected work, post notes to other apps and share images, respectively.
"Take action with the tap of a button. Do empowers you to create your own personalized button, camera, and notepad. Run Recipes right when you want to," reveals IFTTT in a blog post.
As part of its rebranding exercise, IFTTT has rechristened its original app to "IF." The "Do" apps will be available for both iOS and Android, but they differ from IFTTT Recipes as a user is the one activating the ensuing action on a one-off basis instead of making a permanent setting for automation. Recipes run in the background and the actions are automated -- the user sets the action with an "if this, then that" statement such as "if a photo is posted to Instagram, save it to Dropox," the site notes.
Here's a breakdown of all the three new Do apps:
Do Button: This is basically a virtual button that is intended to streamline a user's daily virtual tasks, which may take plenty of taps normally. With the Do Button a user can send a random image via email, send a detail such as their location via a text with a single tap, or adjust the setting on their home's smart thermostat.
Do Camera: This app helps every time users click a photograph by uploading the image to a photo-sharing site such as Flickr, updating the user's profile picture on Facebook or printing the image on an HP printer.
Do Note: This app, as the name suggests, will help you post notes/text you write onto Evernote, for example, or key in your grocery list on Google Drive.
The apps are available for download now. Whether this uncluttered look will go down well with users, however, remains to be seen.
