As promised in 2014, Reddit will be donating a percentage of its total ad revenue to 10 charities chosen by the community.
On Wednesday, Feb. 18, the news-sharing community site revealed the amount of revenue generated via ad sales in the previous year and the 10 percent it will be contributing to charity organizations.
Reddit pledged that for every $10 it received as ad revenue, the site would be dividing $1 between 10 charities equally. Keeping to its promise, Reddit revealed that it generated nearly $8.3 million as ad revenue last year and will donate 10 percent of the amount to chosen charities.
"We closed the books on 2014 and our total ad revenue was $8,276,594.93. Meaning we are donating $827,659.49! Ten charities chosen by our community will each receive $82,765.95," noted Reddit in a blog post.
In keeping with its crowdsourcing specialty, the site's "Reddit Donate" campaign is allowing Redditors to choose 10 charities with whom the $8,276,594.93 will be shared.
However, the charities that Redditors can vote for are only non-profits and have been listed at Charity Navigator, which is basically a database of organizations that thrive on donation.
Any individual can vote for many different charities but there's a caveat: you can vote for each charity only one time.
However, accounts of users that are created only prior to 10am on Feb. 18 are eligible for participation in the voting. Reddit added this clause in a bid to "reduce shenanigans."
The voting for the campaign is on for a week and ends on Wednesday, Feb. 25 at 10 a.m. PST. Reddit is scheduled to announce the 10 winning charities that will receive $82,765.95 each within 48 hours of the campaign's close.
