Stop everything right now and do a dance or a backflip or whatever else it is you do to celebrate. We now don't even have to step outside to get our Starbucks fix.
Starbucks announced the launch of its new subscription delivery service today. Customers will receive premium, small-batch coffees roasted right at the Seattle Reserve Roastery and Tasting Room.
If you recall, Starbucks opened this luxe coffee shop back in December. Dubbed the "Willy Wonka factory of coffee" by Starbucks founder and CEO Howard Schultz, customers can have their coffee roasted right in front of them while snacking on some locally sourced grub.
When you read about the Roastery and Tasting Room back then, you were probably pretty miffed if you didn't live near Seattle and thus could not experience the hot, rich goodness of the coffee for yourself. However, this new delivery service brings that experience to you, approximately three to five days after being roasted, depending on where they live in the U.S.
Of course, you've been able to brew Starbucks coffee at home for years, but having it delivered right to you makes it instantly more special. Subscriptions range from $24 for a month to $288 for a year. While that may sound pricey, if you drink a cup a day, you're paying way less than you would if you stopped by an actual Starbucks for a cup of joe. Economical!
This has been a year of big changes for Starbucks to both beef up its high-end and digital offerings as well as cater even more to the on-the-go consumer. In addition to the Roastery and Tasting Room, Starbucks also announced plans to let customers pre-order their drinks or have them delivered right to your door through new features on its app. The company has also made Reserve coffee available at Starbucks stores nationwide for a limited time and plans on opening 100 new locations like the Roastery and Tasting Room within the next five years.
Let's all raise a mug to that.
