You may think that Facebook's logo is blue, Spotify's logo is green and Netflix's logo is red. However, that's actually not true.
Facebook's logo is actually #3b5999, Spotify's logo is really #84bd00 and those red letters you see right before you move on to the next episode of Scandal are actually #ef3525.
No, you won't find any of those numbers on a Crayola crayon. The "#" before the above digits aren't fancy, new hashtags all the kids are using on Twitter these days. They're hex values, which are used to denote specific color shades on the web.
But you don't have to be a web designer or even Google these hex values anymore. Now there's a cool, new tool from design platform Pixelapse that lets you find out the hex values of some of the best-known colors we see on the Internet every day. Just head over to the tool and type in the company name that you want to gain a deeper visual understanding of. If it's in the website's database, you'll be met with a bunch of info, including the hex value of the color, the RGB value, which is another system of defining hues online, and Pantone's name for the shade.
Interestingly enough the tool also compares that color to colors from several other big companies. For example, Netflix's shade of red is lighter than YouTube's logo and not as orange as Microsoft's red.
However, one downside to the tool is that it is limited in some of its color offerings. It's a little disappointing to type in several seemingly big company names, such as BuzzFeed and IMdB, and not receive any results in return.
This is obviously a great tool for designers looking to evoke similar emotions to these companies through their new projects. However, really any Internet user looking for a greater understanding of the world's most powerful companies could get good use out of this tool.
For those who don't see the value in this tool at all, you must not realize just how much color affects our behavior. Color psychology is a pretty well-documented area of research. Color can be used to tell the viewer how to think and feel about the company and even influence their behavior. Now that's some pretty powerful stuff.
[H/T Vox]
Image: Stuart Caie / Flickr
