Oooh, gurl. You are having quite the week, Katy Perry.
First you go and perform back-up for Missy Elliott and two blue sharks during this year's Super Bowl Halftime Show. Now you're about to take over everyone's smartphones. Way to go.
The megastar just landed a deal with Glu Mobile, the developer behind the successful Kim Kardashian: Hollywood game. There aren't too many details available as of yet about what the object of this game will be or what it will look like.
However, the company has promised that the new game will feature Perry's voice and likeness, as Kardashian's game does with hers. It will also "introduce players to a digital playground of global success and talent," which is about the vaguest of the vague descriptions the company could have provided. The game is expected to launch during the second half of the year for iOS and Android devices.
If you know anything about the Kim Kardashian: Hollywood game you know that it's been hugely successful and shockingly so to most people. The game helped Glu earn $43.4 million in revenue in the third quarter of this year, and it has been downloaded more than 28 million times. Clearly, partnering up with Perry is an attempt to capitalize on the success of a celebrity-driven mobile game in the hopes that lightning will strike twice.
So what should Perry's mobile game be about? If Glu plans on modeling it after Kardashian's game, which was modeled after an existing Glu series of games called Stardom, Perry's game will allow the user to play an aspiring pop star with the singer showing him or her the ropes to make it in show biz.
But let's just say Glu wanted to get creative. I know, I know. If it's not broke, don't fix it. However, maybe the financial success of Kardashian's game could give Glu the freedom to experiment a bit with a famously eccentric celebrity. Glu could create a fighting game where Perry battles Missy Elliott, the blue sharks and Lenny Kravitz for Super Bowl supremacy. Or it could be a dress-up game where players attempt to find an outfit for Perry to wear that doesn't appropriate another culture. Or basically any game that includes variations of her fantastical music videos will work.
No matter what Perry does, it always grabs our attention, and I'm sure whatever her game ends up being will do just the same.
