There is a new platform that ByteDance quietly launched called "TikTok for Artists," and its goal is to help artists build their careers and brands. The latest content creator-focused experience from TikTok is now under testing, but this came at a time when it is facing a possible US ban again.
TikTok for Artists: New Platform Now Under Testing From ByteDance
A new report from Music Ally (via TechCrunch) shared that TikTok for Artists is now available for interested influencers to test, focusing on an insights platform that fosters their brands for further growth.
The reports claims that ByteDance intends for this platform to help creators build their careers and expand their brand on TikTok as it offers tools for aspiring creators to take advantage of.
It is currently under testing in Asia and Oceania as of writing, including countries like Australia, New Zealand, Indonesia, Japan, and Korea. There are plans to expand its availability to other markets in the future, as per reports.
Creator-focused Platform Looks to Build and Expand Careers
While TikTok already has an analytics feature on its platform, the company's new TikTok for Artists is now focused on helping out individuals, especially those looking to create a new career via social media. Several of its tools include a way to promote songs, engagement with fans, and performance metrics.
The TikTok for Artists website details its significant focus for artists where they may launch campaigns, promote merch, run monetization campaigns, and more. Artists may also use this tool to help promote their albums or new song drops that link to Apple Music, Spotify, and other platforms.
TikTok's Current State: US Buyers are Rushing In to Save It
In late January, TikTok was forced to shut down temporarily in the United States. However, the app was immediately reinstated by President Donald J. Trump with an executive order, but this only bought them some time to work out a sale of its US business.
China is already onboard with TikTok's sale in the US, which means that an American company will get full control of its operations and decisions moving forward. That being said, Trump is not requiring a full sale despite the law saying so, and he previously claimed that a 50-50 ownership between ByteDance and a US entity would suffice.
Since then, a handful of interested buyers and investors have banded together and competed with other teams to purchase one of the largest social media platforms in the world. MrBeast and co., Perplexity AI, Amazon, and more are now looking to not only help TikTok escape their doomed fate but also take significant control of it away from ByteDance.
