Sales representatives are too familiar with the frustrations of losing potential deals. Whether in B2B or B2C sales, countless factors can cause a buyer to walk away from a deal, from lack of trust to shifting priorities or even miscommunication.
In today's digital world, buyers can easily access a wealth of information online, which has made the challenge for sellers even more complex. Sellers are not just responsible for initiating conversation but for keeping buyers engaged at every point of the process. This requires providing timely and personalized information that helps the buyer make well-informed decisions.
If a seller fails to deliver the right information at the right moment, they risk losing the deal to a competitor who might be more attuned to the buyer's needs. To close deals more successfully, sellers are now tasked with being proactive, anticipating the buyer's questions and concerns while offering their clear value at every stage of the process.
To ensure ongoing engagement and enhance the buyer-seller workflow, Aligned has created a set of AI tools that collect data about the interactions between buyers and sellers in Digital Sales Rooms (DSRs). These DSRs centralize ongoing conversations and engagement, making communication easier for both the buyer and the seller by collecting all relevant information and documents in one place.
With a recent funding round of $8 million led by JAL Ventures, Aligned aims to expand and improve the capabilities of its AI tools. Led by a team of professionals with prior sales experience, Aligned was created to give sellers the tools needed to drive internal deal flows, increase stakeholder engagement, and collaborate more effectively with prospects.
A recent Gartner study revealed that by 2026, 30 percent of B2B sales cycles will be entirely managed through DSRs. Aligned's platform puts the buyer in the driver's seat, providing them with AI-powered insights and information about the process based on documents and conversations conducted in the DSRs, allowing deals to flow without waiting for the salesperson to reply.
Gal Aga, CEO and Co-Founder of Aligned, shares: "As a former CRO and VP of Sales, I've felt the pain of losing deals because champions weren't equipped to build internal consensus or 'hidden' stakeholders staying behind email threads."
Rather than managing chaotic emails, links, and attachments across multiple threads, Aligned's workspace centralizes resources, tools, timelines, and communication, making the work of the modern seller more efficient. The platform also enables the teams to gather real-time insights on buying behaviors and follow structured templates for consistent execution.
Over the last year, Aligned has seen successful growth, with the majority of new customers discovering its platform through word of mouth. The platform now boasts 30,000 users across more than 450 customers, including well-known companies such as Deel, SimilarWeb, Productboard, and Chili Piper.
Co-founder & General Partner at JAL Ventures, Amiram Levinberg, shares, "By combining AI with a collaborative workspace that fixes the broken B2B workflow, they are introducing the next evolution of sales—one that is both AI-Led and Buyer-Led, and we are thrilled to be a part of this journey."
The sheer volume of information available to buyers is unstoppable. The real challenge now lies in staying ahead of this curve by proactively providing potential buyers with the tools and guidance needed to make decisions before they can even think to ask for it. By doing so, sellers can build more trusting relationships with buyers, ultimately driving faster deal closures.
