Glenn Lurie, a veteran in the telecommunications industry, has spent over 30 years championing the shift towards a mobile, digital lifestyle. This approach proved invaluable when the COVID-19 pandemic disrupted global operations in 2020, underscoring the importance of robust communication systems. Today, Lurie advocates for tech-enabled solutions to help businesses navigate future crises effectively. In a world increasingly defined by hybrid working models, his seven digital strategies continue to offer a roadmap for sustaining strong communication.
AT&T and Synchronoss — Glenn Lurie: A Legacy of Innovation
As the former CEO of AT&T Mobility and Synchronoss Technologies, Glenn Lurie played a pivotal role in advancing cloud-based solutions for communication and collaboration. Synchronoss, known for its groundbreaking work in cloud, messaging, and digital transformation, benefited significantly from Lurie's leadership. Under his tenure, the company spearheaded efforts to enhance connectivity and enable seamless communication across devices and platforms.
Lurie's experiences exemplify his commitment to harnessing technology to build resilient communication networks. His strategic vision continues to influence the many companies he is on the board of and the start-ups in the Stormbreaker Ventures portfolio.
Glenn Lurie Joins Stormbreaker Ventures
Glenn Lurie's involvement with Stormbreaker Ventures reflects his commitment to fostering innovation within the telecom and tech industries. As a general partner and advisor, he provides strategic guidance to startups focused on transformative technologies, including AI and 5G integration. His work with Stormbreaker Ventures highlights his dedication to driving forward-thinking solutions that bridge the gap between traditional and cutting-edge technologies.
The Three Ps of Leadership: People, Purpose, and Passion
Lurie's leadership philosophy centers around People, Purpose, and Passion. He believes that organizations must prioritize their teams, maintain a clear mission, and fuel their operations with enthusiasm and dedication. In times of crisis, these principles are more critical than ever. They guide leaders to remain connected, supportive, and purpose-driven, even amidst uncertainty.
Glenn Lurie's Seven Digital Strategies for Crisis Communication
Lurie's seven strategies provide a comprehensive framework for maintaining effective communication, especially in hybrid and remote working environments:
1. Begin Every Day with a Plan of Attack
Starting each day with clear objectives helps maintain focus and direction. Lurie recommends using digital tools like task managers or calendar apps to outline daily goals, ensuring that no essential meetings or tasks are overlooked.
2. Set Time on People's Calendars for Long-Term, Consistent Communication
Hybrid working requires respecting diverse schedules. Lurie advocates for pre-scheduled meetings over impromptu calls, fostering a culture of thoughtful and structured communication.
3. Invite All Necessary Parties to the Conversation
Effective communication involves ensuring all relevant stakeholders participate in discussions. Virtual meetings, with tools that support large-scale video conferences, allow for comprehensive collaboration across time zones and departments.
4. Establish Goals, Outcomes, and Actions for Each Conversation
Setting clear objectives before meetings ensures focused and productive discussions. Lurie advises referring back to these goals throughout conversations to keep everyone aligned.
5. Turn On Your Camera During Virtual Meetings
Visual cues, like facial expressions, enhance communication. Lurie emphasizes the importance of using video to foster trust and personal connections in virtual settings.
6. Leverage Screen-Sharing To Maximize Meeting Impact
Screen-sharing capabilities can eliminate ambiguity by presenting clear visual aids. Whether showcasing data or walking through processes, this tool enhances understanding and engagement.
7. Arrange Follow-Up Calls and Send Follow-Up Communications
Post-meeting follow-ups ensure everyone remains aligned on the next steps. Lurie highlights the importance of written summaries, which provide a reliable reference and prevent misunderstandings.
Leveraging Technology for Meaningful Connections
While face-to-face meetings remain ideal, Lurie underscores the value of tech-enabled communication. Tools like Zoom, WebEx, and Microsoft Teams allow businesses to maintain personal, real-time interactions. By adopting these technologies, organizations can improve collaboration, reduce miscommunications, and build stronger relationships.
About Glenn Lurie
Glenn Lurie's illustrious career includes pivotal roles in major telecom and tech companies. As a former executive at AT&T, he was instrumental in launching the iPhone and iPad. His recent advisory role further cements his reputation as a leader driving innovation in the telecom space. Lurie is also a general partner at Stormbreaker Ventures and a board member at multiple organizations, including Avis/Budget Group.
Lurie's dedication to advancing communication technologies continues to inspire companies and leaders in a world that demands agility, connectivity, and innovation.
