Inna Pashniak stands out as a digital marketing expert with over nine years of experience in online advertising. Her career has focused on the healthcare and pharmaceutical sectors, where she has driven measurable growth for businesses.
As a Paid Search Supervisor and founder of AI Ads Media Group, she has spearheaded innovative strategies that enhance online visibility and patient engagement.
Inna's expertise and passion for artificial intelligence (AI) have established her as a pioneer in transforming healthcare marketing.
Born and raised in Ukraine, Inna's early life showcased her exceptional drive for success. She demonstrated a passion for learning and excellence from a young age.
In 2014, she moved to San Francisco to pursue her dream of studying in the United States. At Hult Business School, she earned a Master's Degree in International Marketing, an experience that transformed her career.
Her time at Hult extended beyond academics. Through team projects, she tackled real-world marketing challenges, strengthening her skills in strategic thinking, data-driven decision-making, and digital innovation.
Inna began her professional journey by working with startups, where she applied her marketing expertise to help small businesses grow.
In 2017, her career reached a turning point when she joined Google on a contract basis.
There, she gained invaluable experience in a global and fast-paced environment. She collaborated with diverse teams across the company's Mountain View, Sunnyvale, and San Jose campuses.
This exposure expanded her perspective, allowing her to innovate and refine her approach to digital marketing.
While Inna worked in different industries, her passion for healthcare marketing reached new heights at Providence, a leading healthcare provider in Seattle.
As part of the Providence Digital Innovation Group, she managed online marketing campaigns for various medical services, including cardiology, oncology, and pediatrics.
Her work focused on improving patient engagement and ensuring healthcare accessibility for underserved populations. Collaborating with one of the largest healthcare providers in the U.S., Inna witnessed the immense impact digital marketing can have on the healthcare experience.
Recognizing the healthcare sector's unique challenges, Inna shifted her focus to pharmaceutical marketing, where AI emerged as a game-changer.
In her role at Publicis Health Media, she led a team of paid search professionals to create digital campaigns for major pharmaceutical clients. Her team used AI-powered tools like smart bidding and advanced targeting algorithms to revolutionize patient outreach.
These technologies enabled healthcare organizations to connect with patients more effectively, improving conversion rates and campaign performance.
In December 2023, the PHM team and Inna achieved a significant milestone when they won the prestigious Google Excellence Award for Innovation & Customization.
The award recognized their groundbreaking work in leveraging a Value-Based Bidding (VBB) strategy.
This AI-driven approach prioritized high-value conversions over visibility, ensuring healthcare campaigns targeted quality audiences. By implementing VBB, the team achieved a 51.9% improvement in cost-per-click (CPC) efficiency, a 146% increase in conversion volume, and a 30.8% reduction in cost-per-acquisition (CPA).
These results boosted the client's business and demonstrated AI's potential to transform healthcare marketing.
Throughout her career, Inna has maintained a clear focus on the human aspect of healthcare marketing. Her work goes beyond improving business metrics; she strives to enhance patient experiences and outcomes.
With the U.S. healthcare system under increasing pressure to provide quality care to diverse populations, Inna uses digital marketing to bridge the gap between patients and providers.
By creating targeted campaigns, she helps patients access critical information and resources, ensuring they receive the care they need.
Healthcare marketing plays a pivotal role in advancing public health, and Inna is at the forefront of this transformation. Her innovative use of AI-powered tools allows healthcare organizations to streamline patient outreach, personalize care, and optimize operational efficiency.
By helping these organizations connect with patients in meaningful ways, she contributes to a future where healthcare becomes more accessible and effective for everyone.
Inna's leadership extends to her role as the founder of AI Ads Media Group, a digital advertising agency specializing in AI-powered marketing solutions.
She aims to help businesses across various sectors, including healthcare, enhance their online presence while making a positive impact on their customers' lives. Her agency's work reflects her commitment to leveraging cutting-edge technologies to solve complex marketing challenges.
Looking ahead, Inna envisions a future where digital marketing continues to play a transformative role in healthcare. She plans to expand her agency's reach and explore new marketing approaches that keep pace with evolving technologies.
By staying ahead of trends, she ensures that her strategies remain effective and innovative.
Over the next decade, she sees herself leading the way in healthcare marketing, driving advancements that enable organizations to achieve unprecedented success.
Inna's career is a testament to perseverance, innovation, and a deep commitment to improving the world.
Her journey, from Kyiv to the forefront of healthcare marketing in the United States, illustrates how vision and hard work can drive meaningful change. By embracing the power of AI, she has not only advanced the field of marketing but also improved the lives of countless patients.
As healthcare continues to evolve, Inna remains dedicated to helping organizations navigate its complex landscape. Her work ensures that digital marketing becomes a tool for empowering patients, enhancing care, and optimizing systems.
In an industry as vital as healthcare, her contributions make a lasting impact, proving that marketing is about more than business growth—it's about improving lives.
Inna Pashniak's story exemplifies the potential of innovation in healthcare marketing. As she continues to push boundaries, she inspires others to use technology to create a better, healthier future.
Her work underscores the importance of combining technical expertise with a genuine desire to make a difference, ensuring that digital marketing's benefits extend far beyond profits to human well-being.
About the Author
Julia Bennett is a healthcare marketing expert specializing in AI-driven strategies for patient care and engagement. She focuses on how technology is transforming healthcare marketing and improving access to care. Outside of work, she enjoys hiking and painting.
