Drawing on his extensive background in data science and advertisement technology, Dibjot Singh is transforming how the advertising industry approaches privacy and data security. As Product Director of a media measurement company, Singh is addressing critical issues in digital advertising, privacy, and data security. Under his guidance, the company has developed a specialized technique focused on privacy-safe data-sharing methodologies. With solutions such as secure computing in clean rooms and a commingled identity graph, he influences how the ad tech industry handles data privacy and media measurement.
Pioneering Privacy-Safe Data Sharing
Like many industry leaders, Singh emphasized the growing need for privacy-safe data sharing. At his current company, he made secure computing environments a foundational priority. This process centers on using secure computing environments, known as "clean rooms," where businesses can analyze data without revealing sensitive information. These environments allow companies to process large datasets for media measurement and campaign optimization while ensuring that sensitive data remains confidential and is never exposed outside the secure environment.
"We've perfected a method where advertisers and media owners can share and compare datasets without compromising privacy," says Singh. "Our clean room implementation allows secure computations by enabling double-blind joins and ensuring data is aggregated before any insights are generated."
Singh led a cross-functional team to design and implement secure computing technology, personally overseeing the development of privacy-preserving protocols that allow row-level data to be processed in a privacy-preserving manner without ever being stored or accessed outside the designated environment. Clients use the technology to compare audience overlap, campaign effectiveness, and cross-platform measurement without exposing proprietary data or personal identifiers. This has driven significant year-over-year growth in client adoption as organizations increasingly prioritize privacy-compliant media measurement.
By enabling clients to access rich datasets without risking data breaches, he has enabled the company to meet stringent regulatory demands and set a new industry standard for managing data in the digital age. These innovations, coupled with Singh's strategic leadership, have provided clients with the tools to navigate an increasingly complex regulatory environment while improving media performance and campaign results.
Building the Foundation for Media Measurement
Singh's vision for revolutionizing media measurement led him to pioneer the development of a multi-sourced identity graph. Working closely with his engineering team, he led the design of a sophisticated tool that serves as the basis of all its media measurement activities. The identity graph integrates various data points into a unified profile, enabling more accurate and effective ad targeting. This technology has not only streamlined internal processes but also empowered clients to achieve higher levels of precision in their advertising campaigns.
For example, by utilizing the commingled identity graph that Singh developed, one major media client significantly improved its cross-platform reach while optimizing audience targeting across campaigns. This enhanced approach enabled the client to allocate media resources better and achieve stronger campaign performance across different platforms.
This innovation has significantly enhanced the company's media measurement capabilities, providing clients with deeper insights into audience behavior and campaign performance. One case study showed that a prominent retail client used the identity graph to improve audience segmentation, leading to a 20% reduction in ad wastage and a corresponding increase in campaign efficiency.
"In developing the commingled identity graph, we wanted to create a solution that would serve as a foundation for everything we do in media measurement," Singh explains. "It's about connecting the dots between different data sources in a way that respects privacy but also delivers actionable insights."
Singh's previous role at Dish Network focused primarily on leading a team of 10 and overseeing several standout projects in ad inventory yield management. His work there played a pivotal role in increasing the productivity of addressable and linear ad inventory. In fact, his initiatives in ad inventory management resulted in a 30% increase in revenue for addressable ad sales within the first year of implementation.
Balancing Innovation with Compliance
Singh's approach to innovation is deeply rooted in compliance. Drawing from his experience managing sensitive data at his current company, he established strict protocols to ensure that the company operates within a strict compliance framework, particularly considering data protection regulations such as the California Consumer Privacy Act (CCPA).
CCPA, California's consumer privacy law, strictly enforces guidelines on how companies handle personal data. Singh embraces the challenge of balancing advanced technology with regulatory requirements, recognizing that compliance is both a legal obligation and a competitive advantage.
"Our firm pledge to privacy and compliance is what sets us apart from other companies in the ad tech space," Singh notes. "We've built our products with these principles in mind, and assure our clients to trust us to handle their data responsibly."
Singh's focus on compliance has earned the company a reputation as a trustworthy partner in the advertising tech arena, particularly among clients who prioritize data security. Integrating compliance into its core operations has allowed the company to innovate without the risk of falling afoul of regulators—a crucial consideration in today's highly scrutinized data environment.
The company's success in navigating these challenges reflects Singh's leadership and vision. His dual focus on innovation and compliance has driven the company's growth and contributed to a broader shift toward privacy-safe practices.
Shaping the Future of Privacy-Safe Ad Tech
Singh's extensive experience in data science and advertising technology and his innovative method of privacy-safe data sharing reinforce the company's continued leadership in the industry. "Our goal is to refine our products further and expand our capabilities in privacy-safe advertising tech," he says. "Our focus is on staying ahead and providing solutions that truly address our clients' needs while maintaining the strongest privacy standards possible."
Singh's hands-on leadership in developing these technologies has delivered transformative results. He personally worked with a major entertainment client to implement clean room technology, enabling them to conduct privacy-safe measurements across both linear and digital platforms through double-blind joins—a capability that was previously impossible with unprotected data sharing. This has allowed them to optimize their cross-platform campaigns while maintaining strict data privacy standards. Similarly, another client leveraged the company's commingled identity graph within the clean room environment to perform PI-based identity mapping, enabling sophisticated audience targeting that would have been unfeasible outside a privacy-protected environment. These advances represent a step change in how organizations can collaborate with sensitive data, opening new possibilities for data partnerships while ensuring robust privacy protection.
As data privacy concerns continue to grow, the company's outlook provides a model for how advertising tech firms can innovate responsibly. With Singh leading the way, the company will continue establishing new privacy-safe data sharing and media measurement standards. In fact, since the adoption of Singh's privacy-safe technologies, client adoption of clean rooms and identity graph solutions has increased significantly year-over-year, showcasing the growing demand for secure, innovative solutions in the ad tech space.
Through his efforts in clean room technology and identity graph development, the company is adapting to the changing demands of the advertising tech sector, actively shaping the industry's future. As more companies seek to balance innovation with privacy, the lessons from Singh's work will undoubtedly play a crucial role in guiding the next generation of ad tech solutions.
