Rob Auld, Chief Revenue Officer at Readymode and Forbes Business Development Council member has harnessed the power of artificial intelligence (AI) to transform the way Readymode approaches the buying and selling process. Under his leadership, Readymode has not only experienced 35% growth over the past year but has achieved this milestone without expanding its team—a testament to the company's innovative, AI-driven strategies and Auld's vision for a data-centric approach to customer experience.
When Auld joined Readymode, he saw an opportunity to break away from traditional sales methodologies and instead leverage AI to streamline workflows, gain deeper insights into customer needs, and optimize team efficiency. Recognizing that AI would be a critical tool in scaling the business, Auld implemented a robust AI system that integrates predictive analytics, personalized insights, and automated responses into the sales process. This system has allowed Readymode to meet increasing demand without requiring a proportional increase in staffing, positioning the company for sustainable, scalable growth.
"AI enables us to work smarter, not harder," Auld explains. "By integrating AI into our processes, we're able to understand our customers on a deeper level and provide a more personalized experience at scale." This data-driven approach not only enhances the buying journey for customers but also empowers Readymode's sales team to make more informed, strategic decisions.
In practice, Readymode's AI-powered demo request system now enables prospective clients to schedule and customize their demos instantly without waiting for manual coordination from a Sales Development Representative (SDR). This technology not only shortens response times but also increases the likelihood of converting interested leads into qualified opportunities. With a seamless, automated scheduling system, the company has seen a significant uptick in demo request-to-closed won conversion rates, allowing the sales team to focus on nurturing relationships and closing higher-value deals.
In addition to driving internal efficiency, Auld's AI-driven sales strategy has elevated Readymode's standing in the market as a forward-thinking, innovative company. His commitment to a data-centric, technology-first approach has not only yielded impressive growth figures but has also positioned Readymode as a leader in AI adoption within the sales sector.
Looking ahead, Auld sees even greater potential for AI to transform the buying and selling experience. "AI is a game-changer," he says. "It allows us to stay agile, understand our customers in real-time, and scale effectively. It's not just about meeting today's demands, but about setting the foundation for long-term growth."
Under Rob Auld's leadership, Readymode's use of AI has redefined what's possible in sales, creating a powerful, efficient, and customer-focused model that continues to deliver exceptional results.
