In today's evolving financial landscape, ideas around self-custody and financial independence are gaining momentum. Trust Wallet, a leading self-custody Web3 wallet with over 140 million users worldwide, has launched a brand film titled In Freedom We Trust, which highlights the role of cryptocurrency and decentralized finance in promoting financial freedom. The film encourages viewers to consider how much of their money they truly own (when using traditional financial solutions for managing assets) and explore the potential of blockchain technology.
The film's central theme is ownership—specifically, how blockchain technology and cryptocurrencies enable individuals to control their financial assets without intermediaries. Trust Wallet provides a secure platform where users can safely manage their digital assets, from crypto to NFTs, in an increasingly decentralized world. This message is particularly relevant in an era where millennials and Gen Zs, who prioritize autonomy, privacy, and transparency, are seeking new ways to take control of their financial futures.
What Is Ownership Today?
Ownership refers to the ability to have full control and rights over something, whether it's physical assets, digital property, or personal data. It signifies autonomy, responsibility, and the freedom to manage, use, and benefit from what is owned without reliance on external entities or intermediaries.
Gen Zs and Millennials are redefining the concept of ownership even more, moving beyond traditional financial assets to embrace a broader sense of control and autonomy across various aspects of their lives. For these generations, ownership isn't just about possessing material goods or wealth—it's about having the freedom to shape their own narratives, whether through digital assets, creative content, or personal data. They seek transparency, flexibility, and independence in how they engage with the world, favouring platforms and technologies that allow them to maintain control over their identity, privacy, and financial well-being in a more decentralized and interconnected digital era.
"In the rapidly changing technological, economic and political landscape, Trust Wallet is not only a tool, but also represents a movement and community of hundreds of millions of people choosing to own their story," said Eowyn Chen, CEO at Trust Wallet.
Redefining Ownership in a Decentralized World
At the heart of In Freedom We Trust is the concept of decentralized finance (DeFi), which allows users to engage in financial activities without the need for centralized, traditional institutions. Trust Wallet's role in this movement is to provide a user-friendly, secure way for individuals—whether they are seasoned crypto investors or new to the space—to explore the possibilities of Web3.
As CEO Eowyn Chen puts it, "Our brand film is a reflection and celebration of the empowerment that comes with decentralization and self-custody. We believe that everyone should have the freedom to own their financial and data assets securely. At Trust Wallet, we proudly say, 'In Freedom We Trust.'"
Web3: A New Financial Frontier
The emergence of Web3, the decentralized iteration of the internet, is poised to transform global finance.
Web2 describes the second stage of the Internet, where user-generated content, social media, and usability for end-users peaked, compared to its first incarnation, Web1—which was dominated by static websites. Web3 describes the next iteration of the internet, one that is built on blockchain technology and controlled by its users.
Trust Wallet's brand film taps into this shift by showcasing how the platform enables users to interact with the decentralized ecosystem. Through DeFi, Trust Wallet offers access to financial services beyond the reach of traditional banking systems, allowing for more control and flexibility in how assets are managed.
This idea resonates particularly well with younger generations. A 2022 survey by DeVere Group revealed that 67% of millennials globally view cryptocurrencies as a secure investment option, highlighting the growing trust in digital assets.
Privacy in a Digital World
For younger generations, privacy is a critical issue. Millennials and Gen Z place a high value on data privacy, with a significant portion of them becoming increasingly concerned about how their personal information is handled by traditional institutions. A report by McKinsey found that 79% of Gen Z respondents felt uneasy about data privacy, especially in the context of financial and social platforms. Trust Wallet, by leveraging blockchain technology, offers users enhanced control over their financial and personal data, ensuring that sensitive information is not stored or accessed by third parties. This decentralized approach aligns with younger users' desire for privacy, making platforms like Trust Wallet more appealing to those who want to protect their data in an era of increasing digital surveillance.
Crypto Adoption in the West
According to industry reports, North America boasts one of the highest concentrations of crypto owners, with approximately 20% of U.S. adults reporting investments in digital assets by 2023 (Source: Pew Research Center). Europe is not far behind, with countries like Germany, the UK, and Switzerland emerging as leaders in blockchain innovation and adoption.
A significant factor behind this growth is the increasing skepticism toward traditional financial systems and the rising interest in alternative investments. A 2022 survey revealed that nearly 40% of European millennials consider cryptocurrencies as a key component of their financial portfolios. In North America, this figure climbs even higher, with over 55% of Gen Z investors expressing trust in crypto as a long-term investment vehicle.
A Shifting Financial Mindset
Globally, younger generations are more open to decentralized finance and cryptocurrencies. Millennials, in particular, are leading the charge, with studies showing that they are more likely to trust digital assets over traditional financial systems. Trust Wallet's commitment to user empowerment and its focus on education further solidifies its role in democratizing access to Web3 technologies.
As the financial landscape continues to evolve, platforms like Trust Wallet are positioning themselves as key players in the future of finance, particularly for younger generations seeking financial freedom and independence in the digital age.
For more information and to watch the brand film, visit https://trustwallet.com/trust-brand-film.
