Google Invests $10M to Direct-Air Capture Technology From Holocene, Expanding Its Green Campaign

Google is committing itself to a zero emissions future.

Google revealed its latest plans to do its part for the environment, pushing in a massive investment to Holocene's direct-air capture technology that would remove carbon dioxide from the atmosphere. This latest move by Google cost them $10 million but it is currently not yet available as the technology's delivery will commence by the next decade.

With this investment, Google commits to better solutions that would help decarbonize the planet, in line with its green initiatives.

Google Invests $10M for Direct-Air Capture Tech by Holocene

Google Geothermal Project
Google

A new blog post from Google introduced its latest deal which purchased carbon removal credits via direct-air capture that would be supplied by a company called Holocene. This move is a part of Google's clean energy plans which will begin by 2030, and it is expected that the provider will deliver the technology come early next decade.

Google claimed that this is "a tool to fight climate change," doing its part to help extract carbon dioxide from the air. According to Google, experts from the Intergovernmental Panel on Climate Change (IPCC) said that a collective effort is required to capture billions of tons of CO2 until 2050 to prevent the effects of climate change.

The internet company also believes that the direct-air capture technology can help them in their goals and aspirations to help the planet overturn its destruction.

To a Cleaner Earth: Google's Zero Emission Goals

Google jumped on DACs as they would only need to pay $100 per ton of captured carbon in the air. It was also revealed that Holocene qualified for the US' 45Q tax credit which will incentivize the company with $180 per ton of removed carbon, on top of the multinational tech company's payments.

DACs would do their part to capture carbon dioxide from Earth's air and would store the gas underground. While effective, this has not been a widespread adoption in the clean energy industry because of its high costs, until now.

Google's Commitment to Protecting the Planet

The Big Tech companies are some of the biggest contributors to carbon emissions and air pollution, but many have pledged their commitments to certain technologies and deals that would help protect the planet. Google is one of these companies, and since last year, it already fired up its first geothermal energy project which currently powers its Nevada Data Centers with clean energy.

However, its carbon-free and zero-emissions goals do not stop there, as more are in place from one of the largest companies in the world.

Earlier this year, Google also signed a deal on power purchase agreements (PPA) which would allot 700 megawatts of clean energy from offshore wind farms to power its data centers in Europe.

That being said, recent reports revealed that Google's current focus on AI is one massive hindrance to its zero-emissions goal, especially the present's massive demand for the technology.

Nevertheless, Google's efforts are still looking to expand more of its carbon-free goals starting next decade, with new DAC technologies to extract CO2 from the planet.

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