With the rise of what is often referred to as "responsible investing" or "sustainable investing," environmental, social, and governance, or ESG for short, is more important for businesses today than ever before. This is especially true in FinTech, where companies at the forefront of innovation are expected to lead the way. In today's society, making sure your business is conducted in an ethical and responsible manner is key, as it shows that you truly care about both environmental and societal factors. This has led to businesses putting a much heavier focus on ESG issues, identifying activities that can help make a difference in those areas.

One of the FinTech companies leading the way in this regard is Finyard, an innovative software solutions provider. From day one, the company has been committed to making a positive impact in both its local community and around the world. Since its founding, Finyard has engaged in a number of ESG activities in Cyprus, where the company is headquartered, helping to improve and raise awareness of environmental and social issues in the country.

Why ESG Matters

Taking a positive approach to ESG matters to both the local communities companies are serving, as well as the companies themselves. Activities like litter collecting and recycling are helpful in cleaning up the environment and reducing pollution, while donations to local charities and volunteering help alleviate social issues and support the less fortunate in the community. The ESG activities also help promote accountability and responsibility, as well as highlight the importance of ethical business practices.

For companies, being seen taking a positive stance on these issues is beneficial for both brand image and overall success. Today, customers are more particular than ever about where they spend their money. Studies show that 62% of Gen Z prefer to buy from sustainable brands. They are informed and will look closely at things like ESG before supporting a business. This makes these types of activities key for both customer and employee retention.

Leading the Way in ESG for FinTech

"Making a positive ESG impact in the local communities where we work was a key consideration for us at Finyard from the very beginning. We care about the local communities in which we operate and are always looking for ways we can make a positive difference. We are committed to giving back as much as we can," reveals Eva Samburova, Finyard's Group CHRO.

It's a commitment that can be clearly seen, with Finyard having organised a number of important ESG activities so far. These include important donations to local Cypriot charities PASYKAF (The Cyprus Association of Cancer Patients and Friends) and Little Heroes, a charity supporting children suffering from cancer and leukaemia. The company has also taken part in Movember and volunteered at a local dog shelter. Finally, Finyard has made a heavy investment in going green, focusing on recycling and ensuring that all company cars are hybrid vehicles.

Conclusion: A Brighter Future on the Horizon

As the world moves towards a more sustainable and socially responsible future, ESG activities are becoming greatly important to businesses in any industry. For companies in FinTech and leaders in tech and innovation, the responsibility is greater, as they are expected to play a key role in bringing about positive change for everyone.

Finyard is one of the companies leading the way for ESG in FinTech. In such an innovative and forward-thinking industry, the more companies that champion sustainable and socially responsible business practices, the bigger and more positive the impact will be. All of which will help lead everyone to a brighter future.

Learn more about Finyard and its latest ESG activities.