The fight against AI deepfakes continues, and Google is now being proactive in its move against it on its search engine by hiding the explicit results of AI-generated individuals. Not only that, Google will also rank the sites that offer the said deepfakes lower than before, if the company catches them with the said content and works its magic in hiding them.
Users will also be given a chance to report the said site and have Google hide it from Search, allowing a collaboration that will rid the internet of these non-consensual AI manipulations.
Google Search to Actively Hide Explicit Deepfakes
Pexels from Pixabay
The latest update from Google's support page claims that it is now working with users in spotting explicit deepfakes, a.k.a.deepfake porn, on results seen on its Search. According to the internet company from Mountain View, this expands on its earlier protections and regulations against "non-consensual imagery" found on its platform.
In its latest move, Google will now help in targeting "fake explicit images" that can be found on the search engine, particularly on websites that offer it.
Google Product Manager, Emma Higman, claimed that this will help in offering victims peace of mind, as well as preventing it from happening again in the future.
According to Google, websites that will be reported by users offering explicit deepfake content or deepfake generation tools will also be ranked lower in its rankings. This will also apply to websites that have been reported and reviewed by Google for offering hurtful content.
Google said that instead of displaying results for explicit deepfake images of a particular person, it will instead offer "non-explicit content" about the subject.
The World versus Non-consensual AI Deepfakes
The era of generative AI has prompted a massive wave of deepfakes to see significant upgrades in manipulating photos, with LLMs leading to its evolution that makes them more realistic. Earlier this year, search engines like Google and Microsoft Bing were reportedly seeing deepfake porn rise to its top searches, but these platforms offered a way to report and flag these.
A global problem arose when 90 percent of the total deepfake generations online were pornographic according to a study in February, making it an international concern, particularly for the Big Tech.
Since then, online and social media platforms have worked on improving their restrictions and safeguards that demote these kinds of content online.
Earlier this year, a wave of deepfake porn abundance online was seen, and there are various reports that these happen in schools, with one arrest centering on a teacher that creates this based on their students.
Part of Google's proactive fight against deepfake porn is to hide these types of content on its search engine, the largest in the world, with users allowed to submit reports and have them demoted from the search rankings.
