Amazon Prime Video is undergoing a significant transformation aimed at enhancing the user experience and boosting content discoverability. The streaming giant is introducing a revamped interface and leveraging artificial intelligence to deliver more personalized recommendations.
What's more, the new update will now make it easier for subscribers to identify free from paid content.
A New Look and Feel for Prime Video
The updated Prime Video interface sports a cleaner, more intuitive design. As you will notice, a prominent navigation bar at the top of the screen provides easy access to key sections like Home, Movies, TV, Sports, and Live content.
The platform also introduces a dynamic carousel that highlights recently watched content or popular titles, ensuring quick access to favorite shows and movies.
Making it Easier to Distinguish Free and Paid Options
According to Variety, one of the most notable improvements is the clearer distinction between Prime-included content and additional paid options. Prime Video now prominently displays logos for Prime and other subscription services on title cards, eliminating confusion about pricing. A dedicated "Prime" section within the navigation bar further simplifies the process of finding free content.
While it's currently available as of Tuesday, July 23, Amazon clarified that it might take several weeks before it becomes accessible to everyone.
AI-Driven Recommendations
Amazon is borrowing the power of artificial intelligence to deliver more relevant content suggestions. The platform's recommendation engine analyzes viewing habits and preferences to curate personalized content lists. By understanding user behavior, Prime Video aims to help subscribers discover new shows and movies that align with their tastes.
Of course, having a free feature does not mean that it is totally ad-free, especially for Amazon. 9to5Mac wrote that the company increased the ad load back in May.
A One-Stop Shop for Entertainment
Amazon envisions Prime Video as a comprehensive entertainment hub, offering a wide range of content beyond its own original programming. The platform's ability to integrate content from other streaming services creates a more convenient viewing experience for subscribers.
While the focus on advertising is a point of contention for some, the overall enhancements to the Prime Video interface and content discovery capabilities are likely to be welcomed by users.
In the meantime, check the best Amazon Prime Video original series you can stream on the platform at the moment. In our previous report, we featured The Wheel of Time, Tom Clancy's Jack Ryan, The Lost Flowers of Alice Hart, Hazbin Hotel, and Mr. & Mrs. Smith. There are still other new recommendations you can explore, but these few suggestions are definitely worth your viewing time with your friends and loved ones.
For a more updated list of Prime Video TV shows, check Rotten Tomatoes' July 2024 list here.
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