Google is set to refresh its product lineup earlier than usual this year, moving its annual hardware event from October to mid-August.
This change means Google's latest flagship Pixel smartphones will debut ahead of Apple's upcoming handsets, the iPhone 16 series
What is Google planning for this early release?
Early Google Event For New Devices
(Photo : Daniel Romero from Unsplash)
Google is releasing the next-gen set of Pixel models in August just one month shy of iPhone 16's launch. What is Google planning here?
Google began sending out media invitations for an August 13 hardware event, alerting the attendees that there are upcoming devices that will debut soon.
Get ready for magic at #MadeByGoogle
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The search engine giant plans to "showcase the best of Google AI, Android software, and the Pixel portfolio of devices." Typically, we all know that the company usually holds its Made By Google event in October so this is quite a shocker for fans and visitors.
Related Article: Report: Google Pixel 9 Series to Feature Emergency Satellite Connectivity, Advanced Modem Integration
The New Pixel 9 Lineup
Rumors indicate that Google will launch three new devices in its forthcoming Pixel 9 lineup. These include the regular Pixel 9, the Pixel 9 Pro, and a new, larger Pixel 9 Pro XL, featuring a 6.2-inch display, according to 9to5Google.
Leaks suggest the Pixel 9 Pro will boast a triple rear camera setup, enhancing its photography capabilities. Additionally, Google is expected to introduce Android 15, highlighting Gemini AI enhancements and other advanced services.
Expanding the Pixel Ecosystem
In addition to new smartphones, Google is anticipated to release several other devices aimed at broadening its hardware ecosystem.
Expected announcements include the Pixel Fold 2 tablet, the Pixel Watch 3 series, and new Pixel earbuds. These releases are set to compete directly with Apple's offerings, as Google continues to build out its suite of interconnected devices.
What's With the Early Release
Google's decision to move its hardware upgrades forward is likely influenced by Apple's own product launch timeline, MacRumors reports.
Apple is expected to reveal the iPhone 16 and Apple Watch Series 9 in September, alongside iOS 18 featuring Apple Intelligence. By launching its devices earlier, Google aims to capture market attention and potentially sway customers before Apple's new products hit the shelves.
What This Means for Consumers
For consumers, this earlier launch means more immediate access to Google's latest innovations in AI and smartphone technology.
The new Pixel 9 series, coupled with the anticipated software advancements in Android 15, promises to deliver a more advanced user experience. The addition of the Pixel Fold 2, new smartwatches, and earbuds further strengthens Google's position in the competitive tech market.
Google's strategic decision to refresh its product lineup ahead of schedule is a new move designed to outpace Apple in the annual tech race.
With the introduction of the new Pixel 9 series, enhanced by Gemini AI, and a suite of new devices, Google knows that there's no turning back in competing with the iPhone 16. Somehow, it's now ready to push the boundaries of what its flagship handsets boast including the Tensor G4 chipset.
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