TikTok is set to shake up the U.S. e-commerce landscape with its upcoming "Deals For You Days" sales event starting on July 9, directly competing with Amazon's Prime Day.
Although a potential buyout will doom the platform, TikTok Shop is alive and kicking even with high commission costs.
TikTok Takes on Prime Day
Following Amazon's announcement of its annual Prime Day on July 16 and 17, TikTok Shop has unveiled its own version of sales extravaganza.
Like Prime Day, TikTok's event promises exclusive deals across a wide range of categories including electronics, hobbies, smart home, and more, according to TechCrunch.
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Exclusive Deals and Interactive Shopping
During "Deals For You Days," TikTok Shop will feature premium discounts from top brands such as L'Oréal Paris, Maybelline New York, NYX Professional Makeup, Our Place, Too Faced, and Zwilling USA.
Furthermore, the event will include engaging content challenges and LIVE shopping sessions where brands and merchants can interact with their audience in real-time, showcasing their bestsellers and offering instant discounts.
TikTok's E-commerce Ambitions
TikTok has been aggressively expanding its e-commerce presence, aiming to significantly grow its TikTok Shop U.S. business to potentially $17.5 billion this year-a bold move to establish itself in the competitive U.S. market.
Beyond targeting Amazon, TikTok Shop is also positioning itself against other popular Chinese-owned retailers like Temu and Shein. In short, TikTok is determined to be a standout online selling site both locally and internationally.
Global Success and U.S. Expansion
With projections indicating TikTok could reach $20 billion in global gross merchandise value by 2023, predominantly from Southeast Asia, the platform is now focused on replicating this success in the United States.
By launching "Deals For You Days," TikTok aims to attract a massive audience and carve out a big share of the lucrative U.S. e-commerce market.
Is TikTok Shop Safe?
For those who are curious about TikTok Shop for the upcoming sales event, it's just the same with other selling platforms.
According to Android Authority, all data in TikTok is stored automatically, but it's being watched over by the US Digital Service. For a secure way of checkout, buyers have the option to use third-party payment apps.
Just like Amazon, you can also issue refunds and returns in case there's a problem with your item. You can also leave a review about your recent purchase and report any anomalies on TikTok.
Of course, it's not spared from scams since most of the products are cheap. In this situation, it's always recommended to tread TikTok Shop carefully and be wary of undelivered purchases and other forms of scams.
