Parrot Social Pte Ltd., a Singapore-based data analytics firm, has garnered international acclaim for its innovative use of artificial intelligence (AI) in market research & consumer intelligence. Founded by Hamidah Aidillah Mustafa, the company has revolutionized how businesses understand and engage with their markets, providing real-time insights and predictive analytics.
AI-Driven Market Research
Parrot Social uses advanced AI to analyze data from over 660 billion websites and online channels in under a second. This capability allows the company to offer real-time industry trends, speedy data analysis, and effective data visualization. Their AI-driven online listening system, which understands over 180 languages, provides clients with actionable insights to boost business revenue and profits.
The firm's market research and consumer Intelligence reports are among its best-selling services. These reports help businesses understand consumer behavior, market trends, and competitive landscapes. "Our AI online listening system can translate data into actionable insights, helping clients attract the correct consumers and outwit competitors," says Hamidah Aidillah Mustafa, Founder of Parrot Social.
Leadership and Vision
Hamidah, a minority Muslim woman in the male-dominated tech industry, is crucial to Parrot Social's success. For her leadership that emphasizes inclusivity and innovation, Hamidah has been recognized as a global finalist at the WeConnect International Rise to the Challenge Awards 2022 and named among Singapore's Top 100 Women in Technology in 2023.
Hamidah aims to make analytics and research insights accessible to smaller businesses and enterprises. "I want to grow our client base in Singapore and the immediate region, with an outlook to go global in the long run," she states.
Client Success Stories
Parrot Social's AI-driven market intelligence and analytics solutions have received positive feedback from clients across various industries. Their innovative use of advanced AI and data analytics has enabled businesses to gain valuable insights and drive strategic growth.
One notable client is Maybank, a leading financial institution in the ASEAN region. According to Mr. Sazzali Sabandi, Head of Islamic Banking at Malayan Banking Berhad in Singapore, Parrot Social's AI-driven approach has provided a better understanding of evolving consumer needs, demographics, and cultural nuances related to Islamic banking, wealth management, and halal markets in the ASEAN region. Parrot Social's work has complemented Maybank's customer-centric approach and helped the bank stay ahead of industry trends.
Another satisfied client is MSD Pharma (Merck & Co.), a global healthcare leader. Ms. Lu-Ching Lau, director of external affairs, policy, and communications for Singapore, Malaysia, and Brunei at MSD Pharma, praised Parrot Social's partnership in fulfilling their research and analytics needs. Their AI-driven online research approach has enabled timely access to information and deep analytical insights, leading to greater market access for MSD Pharma's products.
Achievements and Milestones
Since its inception in 2018, Parrot Social has achieved significant milestones. The company has served around 20 clients, most of whom have been recurring due to the high quality of work produced. Parrot Social has also experienced a remarkable 200% year-over-year growth.
The company's approach has also earned it a place on key national committees. Hamidah was an appointed member of the National Council for Ethics in Data Analytics & Artificial Intelligence, and she also contributes to local and regional media on various topics such as AI, digital transformation, and the Internet of Things (IoT).
Future Prospects
Parrot Social is set to expand its services to new geographic markets, including Indonesia, and other European countries. The company is also focused on pushing the growth of its automated social listening and analytics AI system. "We believe we can develop customized solutions for smaller and mid-sized industries," Hamidah notes.
The expansion will further solidify the company's position as a leader in AI-powered market intelligence. Its focus on developing customized solutions for small and mid-sized enterprises could democratize access to advanced analytics, empowering businesses of all sizes.
