Ferrari has inaugurated a state-of-the-art $214-million production plant in Maranello, northern Italy.
This new facility, known as the e-building, is part of the luxury car maker's strategy to enhance manufacturing flexibility and accelerate the development of new car models (via Reuters).
The logo of Italian manufacturer of luxury sports cars Ferrari is pictured on a car in Modena, Northern Italy, during the Motor Valley Fest, the fair of luxury and sport brands of cars and motorbikes factories based in the Emilia-Romagna region, on May 27, 2022.Photo by MARCO BERTORELLO/AFP via Getty Images
Ferrari to Boost Manufacturing Flexibility with New Italy Plant
According to Ferrari's CEO, Benedetto Vigna, the primary purpose of this new plant is not to increase production volume but to improve the efficiency and flexibility of manufacturing processes.
"This building will allow us to shorten time to market or product development time," Vigna stated at the plant's inauguration.
He added that the new facility will enable the company to focus on value over volume, reflecting Ferrari's strategy of prioritizing revenue quality rather than increasing the number of cars produced.
The e-building, covering 42,500 square meters (457,466 sq. ft), adds an assembly line to Ferrari's existing infrastructure. This expansion increases the company's overall theoretical output capacity to around 20,000 cars per year, compared to the less than 14,000 cars delivered in 2023.
New Plant to Build Ferrari's First Fully Electric Vehicle
One of the most significant aspects of the new plant is its role in producing Ferrari's first fully electric vehicle (EV), expected to be launched at the end of next year.
The facility will produce key in-house components for EVs, including axles, motors, and battery assemblies. The company's first EV is expected to cost no less than €500,000, with a second EV model already in development.
The plant will also manufacture hybrid and traditional combustion-engine models. This approach allows Ferrari to offer a diverse range of engine types to cater to various customer preferences.
More About Ferrari's New Italy Plant
The e-building is designed with a strong focus on sustainability and energy efficiency. It features more than 3,000 solar panels on the roof, producing 1.3 MW of power.
By the end of the year, the building will be powered entirely by renewable energy, following the shutdown of the existing trigeneration plant. Ferrari has implemented several cutting-edge solutions to reuse energy and rainwater within the production cycle.
Notably, over 60% of the energy used for battery and motor testing will be recovered and redirected to new processes.
In addition to environmental sustainability, Ferrari has prioritized the well-being of its employees in the design of the new plant. The facility includes ergonomic workstations, relaxation areas, and a mix of natural and artificial lighting to create a comfortable working environment.
The new plant also plays a crucial role in the local community. Ferrari has invested in urban redevelopment of over 100,000 square meters and redesigned the road infrastructure around the plant.
