Amazon has officially released a video preview of its recently-announced feature for Fire TV, an artificial intelligence-powered Alexa voice search for movie and show recommendations.
The latest preview shows a man speaking to his remote to request media he'd like to watch, such as movies portraying a friendship with a dog and a human or psychological thrillers with a surprising ending. The new preview even shows users can search movies and shows with just its iconic phrases such as "winter is coming."
After celebrating Amazon Fire TV's tenth anniversary, the company unveiled its AI-powered Fire TV search. With her friend-like design, Alexa will suggest content, making it simple for people to find what they want to watch.
According to reports, the recently released AI-powered search feature was trained on data from services like IMDb. The AI update aims to allow customers to ask Alexa questions in a way akin to asking a friend who is knowledgeable about TV shows and movies.
Amazon created a large language model, or LLM, to display content based on natural language inputs in the search. When customers ask Alexa to suggest a comedy about Americans living abroad, for example, "Mamma Mia" or "Emily in Paris" are likely to be the first options that appear.
There will be more viewing options available than only Amazon Prime movies. Alexa's personalized AI search results can also direct users to titles on other streaming services. In the upcoming weeks, Fire TV devices running FOS6 should be able to access the enhanced search feature.
Amazon's AI-Powered Playlists
AI being used to recommend movies and shows is just another implementation of Amazon to bring booming technology to its products. Just recently, Amazon Music released the beta version of its AI-generated playlist feature, Maestro.
Amazon suggests that customers create instructions that include sounds, actions, or emotions in addition to emojis. If they run out of things to say, they can also choose from the prompt options shown at the bottom of the screen. A few seconds later, they'll see an AI-generated playlist with songs that, in theory, match what they entered.
Because Maestro is still in beta, users should know that the system "won't always get it right the first time." Amazon has also added extra security measures to the experience to prevent abusive language and other inappropriate prompts.
Amazon Maestro's Availability
According to reports, Maestro will only be available through the Amazon Music app. Users who click the + symbol to launch a new playlist or to see Maestro on their home screen will have access to the beta.
Afterward, they can speak or type their cue aloud, and Maestro will assemble the playlist. Following a 30-second preview, beta users utilizing the "free" service and Prime Music members must select whether they enjoy the Maestro-generated playlist.
They can retain it and listen to the full thing if they'd like. However, those who have Amazon Music Unlimited can listen to and store their entire playlists instantly.
