Pinterest has announced the appointment of Charles "Chip" Bergh, the former CEO of Levi Strauss & Co., to its Board of Directors, effective May 9. This adds another seasoned industry expert to Pinterest's leadership team.
Chip Bergh brings over four decades of retail experience to Pinterest's board. He is recognized for transforming retail and consumer packaged goods brands throughout his career.
According to Pinterest CEO Bill Ready, his insights are expected to contribute to the Company's ongoing momentum and growth, particularly as the platform evolves into a prominent online shopping destination.
Former Levi Strauss CEO Joins Pinterest
Chip Bergh retired as President and CEO of Levi Strauss & Co. in January 2024 after serving in that role for more than 12 years.
Expressing his enthusiasm for joining Pinterest, Chip Bergh highlighted the platform's appeal as a destination for inspiration, idea curation, and shopping.
He emphasized the exciting prospects ahead for Pinterest as it innovates and enters a new phase of growth, underscoring his readiness to collaborate with the team and contribute to sustaining the company's momentum.
Before his tenure at Levi Strauss & Co., Chip Bergh spent 28 years at Procter & Gamble, where he held increasing responsibility in marketing, general management, and executive leadership.
According to Pinterest, his contributions were instrumental in driving growth for renowned brands such as Gillette, Swiffer, and Old Spice.
Chip Bergh's board experience includes serving on the Board of HP, Inc. since 2015, where he was elected non-executive Chair of the Board in 2017. He also held board positions at Levi Strauss & Co., VF Corporation, and the Economic Development Board of Singapore.
"With an illustrious career spanning over four decades, Chip brings a wealth of retail expertise and visionary leadership to our board," Ready said in a press release statement.
"He has transformed some of the generation's most iconic retail and consumer packaged goods brands, and his strategic vision will be invaluable as we continue Pinterest's momentum and growth as a go-to online shopping destination."
Read Also : Pinterest Says Goodbye To Its Creator Rewards Program, Reassures Other Ways to Earn Money on the Platform
Pinterest's AI Collages
In related news, Pinterest's collage feature, powered by artificial intelligence and computer vision technologies, is reportedly driving significantly higher engagement compared to traditional pins on the platform.
The collage feature enables users to create visually appealing collections using images sourced from various websites or directly from Pinterest. Despite the additional effort required to create collages compared to simply saving pins to boards, this feature has gained traction among users.
Ready indicates that users save collage pins approximately three times more often than other pin types, with a significant portion featuring clickable products.
He also notes a rising trend in collage popularity among Generation Z, who represent approximately 70% of collage creators on the platform.
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