In the digital era, businesses are shifting their focus towards e-commerce to cater to the increasing number of online shoppers and to meet the needs of online consumers. Brands must step up to deliver personalized experiences for better customer satisfaction, engagement, and conversation rates. They can accomplish this through e-commerce personalization.
If you're a business owner, you can tailor online shopping experiences through e-commerce personalization software. These tools also enable the collection of data on user behavior and interests, allowing for the creation of detailed segments to personalize marketing efforts more effectively.
E-commerce personalization makes your customers feel valued as sites show them content based on their preferences, behavior, and demographics as if their wishes and needs are considered. You're delivering personalized content and product recommendations instead of using a one-size-fits-all approach that fails to convert customers to buyers. It improves the customer experience and increases average order value as more items are sold due to personalized product recommendations. Brands gain more returning visitors, thereby having a better chance of outperforming the competition.
Looking for the best e-commerce personalization software? Read further and find out which among Bloomreach Engagement, GetResponse, Poltio, Optimizely Web Experimentation, and Insider serve your business needs.
#1 Bloomreach Engagement
Overview
Bloomreach Engagement empowers businesses to deliver tailored commerce experiences consistently across channels. It is a multi-purpose AI-driven platform designed for ecommerce personalization. It does not only collect customer data. It applies that data in creative and relevant ways to drive engagement and sales.
Bloomreach Engagement registers all actions customers take that indicate their preferences so businesses can maximize the engagement to convert them into buyers. It can identify each customer that visits the online shop, what they're purchasing, and how frequently they shop with a brand. The platform processes all these data points within milliseconds, activating customer data through marketing automation.
The customer data platform can also display metrics such as conversation rates, campaign performance, and revenue per visit. It presents these metrics through an easy-to-read analytics dashboard that updates in real time. Bloomreach Engagement also supports integration with other products like Bloomreach Content and Discovery. Integrating with Content offers an unparalleled level of personalization, such as targeting specific customers to reach pages curated to match their preferences and user activity.
Businesses can leverage its omnichannel capabilities to choose how, when, and where they want to interact with customers, based on rich intelligence and purposeful insights the customer data platform provides, making all points of contact significant. This e-commerce personalization gives a 360-degree view of customer data, more precise targeting, and higher quality interactions with webhooks, emails, and push notifications. It offers the tools to drive customer loyalty and the agility to respond to market changes or customer preferences.
Key Features
Campaign Builder
Businesses can create campaigns without coding and deliver professional emails, web players, and SMS in no time. Bloomreach Engagement contains drag-and-drop journey builders and easy-to-use visual editors that brands can use to design, schedule, and send personalized messages to attract and engage customers.
The customer data platform captures information immediately when a user registers with an email address so future campaigns are personalized accordingly. Even without a registered account, the user journey becomes more personalized as the site visitor browses product pages.
AI-powered Insights
Businesses can predict customer behavior to increase the efficiency of campaigns through AI-powered insights. The e-commerce personalization software combines insights derived from historical and real-time data so brands can maximize conversion rates by building the best campaign for their target audience.
Omnichannel Orchestration
Bloomreach utilizes a multi-faceted approach to sales by integrating omnichannel abilities into its e-commerce personalization software. It connects all channels so customers have a seamless experience across every platform, regardless of what device they use. Utilizing these abilities gives businesses a better chance at building a loyal customer base, and increasing sales and traffic to their online stores.
A/B Testing
Businesses can evaluate which email campaign, webpage, or aspect in a scenario performs best through A/B testing. Bloomreach Engagement displays the variant with the better metrics (conversion/click rate/open rate/custom metric), which businesses can maximize to remove funnel bottlenecks and meet objectives.
Reasons to consider:
Intuitive
Live chat support
Omnichannel marketing capabilities
Reasons to avoid:
Page editor in experiments feels a bit clunky
Some features are difficult to use
Load time needs improvement
#2 GetResponse
Overview
GetResponse empowers businesses with tools to grow, engage, and convert their audience into paying customers. It is an email marketing platform known for its AI-enhanced content creation tools, easy-to-use design tools, professional templates, and code-free website builder.
GetResponse is easy to set up. It guides the user through several actions, from adding subscribers to creating an email or landing, including sending and reporting. It also offers tutorials and videos for insightful tips and practices. It also provides excellent customer support to address any issue or concern. The team responds promptly upon availability. It also integrates with other tools and services for promoting products, boosting sales, and customizing offers based on the customer's needs.
Key Features
Advanced Segmentation
Businesses can use custom tags and segments to deliver targeted, data-based campaigns. GetResponse offers advanced search and segmentation tools to keep contact lists organized and help brands reach the right people at the right time.
Marketing Automation
Businesses can also build marketing automation workflows on GetResponse to capture and convert new leads like sending automated emails to new subscribers or adding a personal touch to messages like mentioning their name and the items they searched for when browsing the online store. Businesses can sell more with less effort and build a connection with the audience by automating actions based on customer behavior.
Abandoned Cart Reminders
GetResponse can send reminders to customers who have abandoned their carts. They received an email detailing the products they viewed and added to their carts with high-quality images attached to the message, encouraging them to complete the purchase.
Web Push Notifications
This e-commerce personalization software can also notify customers of special promotions or discounts through web push notifications. Businesses can also synchronize promo codes and seamlessly drag and drop them into newsletters, autoresponders, or automation messages, an easy way to increase sales and reward returning customers.
Product Recommendations
Businesses can display timely product recommendations to upsell items, increase conversion rates, and improve the customer experience. GetResponse leverages AI algorithms to personalize these recommendations even to guest visitors with an analysis of their browsing history.
It matches the product offerings to the customer's preferences, needs, and habits, so the displayed recommendations contain the products they are most likely to buy. Businesses can also utilize rule-driven recommendations to define the products they want to promote.
Reasons to consider:
Responsive customer service
Easy to use and learn
Best for email campaigns
Reasons to avoid:
Expensive
#3 Poltio
Overview
Poltio offers a range of technologies to facilitate personalized shopping experiences effectively. Businesses can humanize product discovery and tailor offers based on the information provided willingly by the customers to meet their specific needs and preferences. Improving their shopping experience through multiple guided selling tools will increase the chances of conversion.
Leveraging the zero-party data allows brands to build deeper relationships with customers. Yves Rocher, for example, a leading beauty and skincare brand, used the interactive capabilities of Poltio's product quiz to improve conversation rates and customer satisfaction. Using the e-commerce personalization software allowed the brand to better understand their customers and shopping habits based on what type of products they purchase and personalized their offers across a broad range of products.
Besides witnessing an increase in conversion rates, the brands also experienced increasing the average sales price of items purchased, decrease in bounce rate, proving the product quizzes improve the user experience and profitability.
Key Features
End-to-End AI-Driven Solutions
Poltio integrates AI into its product quizzes so businesses can directly ask customers the right questions and tailor product suggestions and offers precisely based on their answers. As a result, customers find what they need without hassle, and businesses witness increased conversions and sales.
Poltio leverages product quizzes, enabling businesses to engage directly with customers by asking humanized questions and tailoring product offers based on their responses. The AI analyzes the product catalogs and online trends to identify the relevant questions that resonate with the target audience.
Poltio's end-to-end AI-driven solutions also cover smart recommendations, AI-generated segments, and tailored explanations, including the integration of product feeds, ensuring recommendations remain up-to-date.
No-Code & White Label
The platform offers a suite of user-friendly tools that require no coding, including an interactive widget builder and a flexible, AI-enhanced interface. Additional features include easy on-site or in-app embedding, a guided selling module that connects with live product feeds (XML, JSON, CSV), and a data enrichment module for feeds that lack detailed attributes. Poltio's comprehensive support from a dedicated customer success team, along with a free three-week trial, provides businesses with multiple tools to create personalized shopping experiences seamlessly.
Customer-centric Approach
Poltio also offers an intelligent tool called Product Quiz, which is designed to assist customers in finding the product or service they are looking for. By employing a customer-centric approach and simplifying decision-making so customers can proceed to make the purchase instead of feeling overwhelmed by an extensive product catalog. Poltio offers a range of these tools and technologies to capture the customer's attention and keep them engaged, ensuring a personalized shopping experience.
Embeddable Widgets
Businesses can quickly embed Poltio's widgets since they require no code for customization and white labeling. Widgets like product quizzes guide customers through a personalized journey, ensuring they make informed purchasing decisions without causing them to bounce from the site or abandon their shopping carts.
The embeddable widgets have guided selling capabilities, so customers discover products that resonate with their unique needs, and businesses get valuable insights to develop marketing strategies specific to customer segments and profiles. Creating an interactive quiz requires careful planning and execution, yet Poltio removes the complications with no-code tools.
Reasons to use:
No code
AI-driven functionality
3-week free trial
Multiple tools for creating personalized shopping experiences
Rapid results and KPI's
Reasons to avoid:
Learning curve at the first initial creation
#4 Optimizely Web Experimentation
Overview
Optimizely Web Experimentation gives businesses the insights to create high-performing experiences that result in increased conversions. It is a platform for experimenting with variants on any channel or device connected to the internet so businesses can compare which version is more effective for meeting objectives.
It is easy to implement, as simple as pasting a code on pages where variants are tested. It is PCI compliant, ensuring all information is maintained in a secure environment. It requires no code changes and offers project-level configuration options. Businesses can choose which platform they want to use.
Key Features
Shared Workspaces
The platform offers shared workspaces where teams can use the same tools to craft hypotheses, variations, and more. It also keeps on the same with highly visual calendars for tracking all in-flight and upcoming activity.
Visual Editor
It offers an elegant visual editor where teams can target any element on a page and preview changes. This editor also possesses AI capabilities to suggest copy variations based on call-to-action messaging, so anyone can design e-commerce sites with ease.
Audience Targeting
Businesses can utilize the Optimizely Data Platform to capture 1st-party behavioral and 3rd-party demographic data and define the customer segments to target the right audience. Teams can get fast results from A/B testing because of the platform's Stats Accelerator.
Stats Engine
Businesses obtain experiment learning faster because of the Stats Engine. Optimizely Web Experimentation displays the results in one configurable dashboard, so teams have a centralized view of data. The platform also integrates with analytics tools, ensuring data consistency and streamlining stack connections for various teams.
Reasons to consider:
Open yet integrated
Powerful experimentation tools
Secure
Insights into customers and for validating decisions
Reasons to avoid:
Lacks targeted features for personalization
#5 Insider
Overview
Insider connects data across channels, predicts future behavior with AV, and curates experiences for more conversions. It possesses personalization capabilities for established channels to convince customers to buy from e-commerce sites.
This e-commerce personalization software creates a profile of site visitors and automatically populates the profile with information based on the categories they browsed, pages they visited, price ranges they looked at, and other attributes like colors, sizes, etc. It stores these profiles inside the Unified Customer Database.
Key Features
Visual Product Discovery
Insider offers a visual way to discover products, such as when customers browse TikTok, Reels, or Instagram Stories. Businesses can use its InStory format to guide visitors to relevant products quickly and optimize conversions through immersive experiences tailored to each site visitor.
Personalized Search Results
Insider integrates AI into its site search so business sites can recommend relevant products based on past and predicted user behavior. Personalized search results help customers locate the products they're looking for fast, preventing customer churn and resulting in higher conversions.
Category Optimizer
Insider shuffles what each customer sees on the navigation menu through its category optimizer. It switches the categories to match the user's behavior, shopping patterns, and preferences, keeping customers engaged to reduce bounce rates.
Reasons to consider:
Ease of use
Pre-built templates
Integrations
AI-based segmentations
Reasons to avoid:
The panel is a bit challenging to use and navigate
Learning curve due to broad capabilities
Conclusion
From boosting conversions to improving customer experiences, personalizing your e-commerce site gives you the upper hand to beat competitors in sales and market expansion. It also offers insights you can use to improve marketing strategies and more targeted offers customers cannot turn down. Cater to the individual preferences of each customer by using one of the top 5 best e-commerce personalization software in 2024.
