Dotdash Meredith Enhances Ad-Targeting with OpenAI Partnership

Dotdash Meredith, the media conglomerate behind well-known publications such as People, Better Homes & Gardens, and InStyle, announced a strategic partnership with OpenAI on Tuesday, May 7.

The Verge reports that the collaboration aims to revolutionize its ad-targeting capabilities while also enriching the content available on OpenAI's ChatGPT.

Enhancing D/Cipher with AI Technology

Dotdash Meredith's ad-targeting product, D/Cipher, is set for a significant upgrade through the integration of OpenAI's advanced AI models. Designed to connect advertisers with consumers by analyzing content interactions, D/Cipher will soon operate without reliance on traditional personal identifiers like cookies.

The publisher anticipates that OpenAI's AI models will refine D/Cipher's capabilities, allowing for more detailed and nuanced ad targeting as digital advertising moves away from cookies.

Content Licensing to ChatGPT

In an exciting turn for content accessibility, Dotdash Meredith will also license its rich array of articles to OpenAI's ChatGPT. This arrangement means that users of ChatGPT will soon see links to articles from Dotdash Meredith's diverse portfolio, which includes titles from the culinary, financial, and fashion sectors. Additionally, OpenAI will utilize these articles to further train its AI models, potentially improving the chatbot's understanding and responses related to topics covered by the publications.

New AI Features Are Set to Born Out of Collaboration

The partnership is not just about enhancing existing products but also about innovation. Dotdash Meredith and OpenAI are set to co-develop new AI-driven features specifically tailored for the magazine's readership. This collaborative effort will likely lead to more personalized and interactive content experiences, leveraging AI to meet the evolving needs of modern readers.

More Publishers Are Leaning to AI

Dotdash Meredith joins a growing list of prestigious publishers, including The Financial Times (FT) and Axel Springer, who have embraced AI through partnerships with OpenAI.

Speaking of FT, Digitimes reported that the recent deal with the ChatGPT maker will help it with real-time news training. This would also allow OpenAI to use FT's database for generative AI training.

However, not all industry players are on board with AI-driven changes. Some publishers, like those under Alden Global Capital and previously The New York Times, have raised concerns about copyright infringement, leading to legal challenges against AI developers and their partners.

It is evident that what two companies Dotdash Meredith and OpenAI are aiming to achieve a forward-thinking approach to media and advertising. It promises to deliver more targeted and engaging content to readers while respecting the impending shift away from cookie-based analytics.

As the majority of us thought, AI can affect how other people hunt jobs regularly. Some believe that they will be replaced by chatbots soon.

Sam Altman, the CEO of OpenAI admits that this is true and AI will likely eliminate "a lot of current jobs."