"Innovation drives me, and my experiences guide me as I continually reform the digital world," notes Alejandro Marin. As the visionary leader behind Linkstaria, his work exemplifies a deep commitment to transforming technology. Marin has shown his rich digital experience as a software architect specializing in digital experience platforms (DXP) with Drupal.
The Rise of Digital Experience Platforms
Today, businesses are becoming more aware of how important delivering engaging user experiences is in keeping their services afloat. Recent reports show that the global DXP market will grow significantly by 2026.
This means that advanced DXP solutions are in demand to help businesses create and deliver personalized digital experiences across multiple channels.
Linkstaria, a company that specializes in DXP through Drupal, is at the center of this ongoing trend. Founded by Marin in 2012, the company has been promoting next-gen digital experience platforms that empower businesses to engage their customers in meaningful and impactful ways. Aside from its DXP service, Linkstaria also provides staff augmentation services to cater to the industry's dynamic needs.
The Compelling Mind Behind Linkstaria
Marin's journey began in 2012 when he founded Linkstaria in Colombia. Over the years, Marin refined his focus, owing to his passion for digital content and vision to revolutionize how businesses interact with customers online.
With Linkstaria, he has concentrated on DXP and digital content and expanded its offerings to include staff augmentation services.
"We recognized the industry's needs and the importance of providing holistic solutions," Marin says. "We aim to create immersive digital experiences that captivate and engage users."
Linkstaria's strategy deeply relies on its specialized knowledge of Drupal, a platform that powers millions of websites worldwide. The company has delivered tailored solutions that integrate functionality, aesthetics, and user-friendliness, maximizing its built expertise.
One of Marin's most notable achievements is the design, development, and implementation of WarnerMedia ONE, an intricate intranet platform that caters to a massive internal audience of 340,000 stakeholders. This colossal project involved the integration of multiple brands, third-party system connections, high-performance requirements, and content localization.
He also led the optimization of Pinterest, where he boosted its support subsite page load times by 18% and enhanced traffic to the site by integrating new features and a more robust security system.
Under Marin's leadership, Linkstaria successfully overcame these challenges, delivering a unified platform that maintained the essence of each brand while ensuring smooth, secure, and real-time data flow. The platform's robust performance and dynamic content display based on user location, language preferences, and regional specifics set a new standard for intranet platforms.
Innovation at the Core of Excellence and Global Ambition
Linkstaria has embraced innovation as a core value, constantly exploring new technologies and integrations. However, Marin recognizes that true innovation goes beyond just technology to foster a culture of transparency and motivation within the company.
"We believe in openly sharing our rates with our key technical personnel," Marin states. "This transparency ensures that our clients receive service from a technically proficient team that is genuinely engaged and motivated to deliver the best."
This approach has resonated with clients who value the combination of cutting-edge solutions and a motivated workforce dedicated to their success.
Linkstaria's journey has also been marked by notable milestones, from being recognized by the Bogotá Chamber of Commerce to collaborations with international governments. By 2016, the company had successfully executed over 400 projects, solidifying its excellence and reputation for client satisfaction.
However, Marin's ambitions extend far beyond Colombia's borders. In 2023, Linkstaria established a direct presence in the United States, a strategic move aimed at tapping into the global market and bringing its services closer to international clientele.
"By expanding our reach, we'll be able to serve a broader client base while also contributing to the advancement of digital experiences globally," Marin reflects.
A Future Driven by Vision and Expertise
Marin remains steadfast in driving innovation in the digital field. He shares, "Passion, dedication, and excellence characterize our journey. We have overcome challenges and adapted to change while holding firm to our core values."
Thanks to a rich global presence and a team of motivated experts, Linkstaria is set to reform digital experiences with its solutions. As Marin puts it, "The future belongs to those who embrace change and maximize technology to create meaningful connections with their audience."
Marin is committed to pushing the boundaries of digital experiences. He aims to continue shaping the future of DXP while paving the way for the next generation of digital innovators.
