Safari to Receive New AI-Powered Features in iOS 18 Including 'Intelligent Search' and More

The anticipated release of the new Safari version will also prompt the arrival of new AI features for Apple's browser, the latest report says.

The fresh updates for the Safari browser are expected to come in late 2024. As Apple Insider reports, the upgrade will also apply to macOS 15.

Safari is Embracing More AI Features Soon

Safari 18 is gearing up to introduce new changes that will improve how users interact with content and manage privacy.

Among the highlights is the introduction of an AI-powered tool called Intelligent Search, which aims to enhance browsing efficiency through advanced content summarization.

Intelligent Search: AI-Driven Browsing

This new feature utilizes Apple's Ajax language-learning model to analyze webpage content and highlight key phrases and topics, offering users a summarized view of essential information.

Intelligent Search is designed to enrich the user experience by providing quicker access to relevant information without manually sifting through entire articles or reports.

Web Eraser: Empowering User Privacy

Another notable addition is the Web Eraser tool, which allows users to customize their browsing experience by removing unwanted content from web pages. This feature extends beyond simple ad blocking, giving users the ability to erase specific images, text, or page sections.

Changes made with Web Eraser are persistent, even after closing the browser, although users can opt to revert to the original page layout if desired.

UI Enhancements for Easier Navigation

In an effort to streamline navigation, Safari 18 will introduce a new page controls menu integrated directly into the browser's address bar. This update consolidates various settings and tools, previously scattered across different menus, into one accessible location.

Features such as zoom adjustments, privacy controls, content blocking, and the new AI and erasure tools will now be more readily accessible to users, enhancing the overall usability of the browser.

AI-Enhanced Visual Lookup

Looking ahead to 2025, Apple is developing an advanced visual search feature that will allow users to obtain detailed information about products and objects through image recognition directly within Safari. This feature builds on the existing Visual Lookup capabilities of Siri and is expected to offer a more integrated and comprehensive search experience in Safari.

The introduction of these features represents Apple's response to the growing demand for smarter, more privacy-conscious tools in web browsing, potentially setting a new standard for web browsers. It reflects a broader trend in the tech industry towards integrating artificial intelligence to enhance digital experiences while respecting user privacy.

What to Expect at WWDC 2024

According to MacRumors, the Cupertino giant plans to unveil these updates at the upcoming Worldwide Developers Conference (WWDC) on June 10, where iOS 18 and macOS 15 will also make their debut. The conference will likely provide deeper insights into how these new features will function and their potential impact on everyday web browsing.

With Safari 18, users can look forward to a more intuitive, customizable, and secure browsing environment, reinforcing why Safari remains a strong contender in the competitive browser market.

With how powerful AI is, there's no stopping Apple from negotiating with ChatGPT maker OpenAI to bring AI tech to iOS 18. As Tech Times reported, the iPhone maker tested ChatGPT for its OS.