X will soon be offering social media content on a new platform, and it will be done through the X TV app, which the company recently teased for its soon availability.
This would be a dedicated smart TV app for X. Still, instead of experiencing the short-word social media experiences that made it famous for mobiles and browsers, it would focus on videos for the bigger screens.
This new smart TV app would offer the latest, trending, and highly engaged videos on X to the television, a first for social media, as part of its video-first approach.
X TV App: Smart-TV Dedicated Streaming Platform is Coming
The latest post on X's News account revealed an upcoming experience for a bigger platform, with the X TV app coming soon to smart TVs for users to stream videos from social media.
Furthermore, CEO Linda Yaccarino also revealed that this smart TV app will bring a trending video algorithm tailored by the platform, AI-powered topics to organize the videos, a cross-device experience from phone to TV, enhanced video search, and casting features from mobile to TVs.
The many details revealed by Yaccarino raise expectations for the X TV app. Still, she regarded it as coming to "most smart TVs," not specifying its availability or where it would not be accessible.
This may mean it could be downloadable via Android TVs, Apple TVs, LG's webOS, and more, but no information has yet been revealed.
What to Expect from X TV's Future Offers
As part of X's teaser, the X TV app featured a lot about the direct uploads and live streams available on the platform, like in its example, the SpaceX Starship's launch mission.
Other content will still be accessible on the X TV app, with the company centering on the trending and popular clips uploaded, powered by an algorithm and xAI for what it will offer.
X's Video-First Approach
Elon Musk's ownership turned X into the "everything app," which centers on a video-first approach, particularly as Spaces is now offering a video-spaces experience for specific sessions.
There was also an effort to promote more original content creation to be uploaded directly to X as part of Musk and X CEO Linda Yaccarino's plans to transform it with a "video-first approach."
One of its earliest partners was Don Lemon, with The Don Lemon Show supposedly premiering last March on X, but was killed off before it aired.
With X focusing on a video-first platform approach, drastic changes have already taken place on social media in this direction.
However, it is focusing on more of what it has to offer, with a direct streaming platform approach to X's integration to smart TVs. A dedicated X TV app is coming soon for all to enjoy the best of the platform.
