Apple has officially announced a highly anticipated event on May 7th, where it is expected to unveil updated versions of its popular iPad Pro and iPad Air models. The invite graphic featuring the Apple Pencil serves as a clear indication that iPads will be the centerpiece of this virtual event.
With the tagline "Let loose," the event is set to begin at 7 a.m. PT (2 p.m. GMT), and will be livestreamed on Apple's website, allowing fans around the world to tune in and see the latest from Apple.
The announcement comes amid growing speculation and reports from various sources, all pointing to a major product launch from Apple in early May.
What to Expect
Rumors have circulated about what to expect at the upcoming event, with industry analysts and insiders predicting significant improvements and new features for both the iPad Pro and iPad Air.
According to rumors (via The Verge), the iPad Pro is set to receive some of its most significant upgrades since the M1 chipset was introduced in 2021.
The upgrades include an OLED display, an updated M3 chipset, and a horizontally repositioned front-facing camera. There have also been rumors of a new Apple Pencil and a redesigned Magic Keyboard with improved functionality.
Meanwhile, the iPad Air is expected to receive a refresh, with reports indicating the introduction of a larger 12.9-inch variant. The current iPad Air inventory is dwindling at Apple's retail stores, indicating that it may be phased out in preparation for the new models, insiders suggest.
According to The Verge, this event will mark the end of the longest wait for new iPad models since Apple entered the product category.
New AI Developments?
While the new iPad models will undoubtedly be the focal point of the event, Apple's announcements will extend beyond hardware updates.
According to CNBC, Apple is also expected to make significant AI announcements, possibly at the Worldwide Developers Conference, which is scheduled for June 10-14. These announcements could strengthen Apple's position as a pioneer in AI technology and its application in consumer products.
Apple's launch events are known to attract millions of viewers, making them an important marketing channel for the company. With no new iPad models in 2023, Apple fans are especially excited to see what the tech giant has in store for its tablet lineup.
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