Amazon Music has reportedly rolled out the beta version of its AI-generated playlist feature, Maestro, just days after Spotify recently unveiled a similar AI feature. Both AI-powered music curators allow users to create playlists through any prompt.
Amazon proposes that users can compose instructions that incorporate noises, activities, or emotions in addition to emojis.
If they are at a loss for words, they can also select from the prompt options located at the bottom of the screen. A few seconds later, an AI-generated playlist, including music that should theoretically match their input, will show up.
Like Spotify, Maestro's technology is still in beta, so Amazon cautions users that it "won't always get it right the first time."
Amazon has also implemented additional safeguards to the experience to proactively block abusive language and other improper prompts.
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Maestro will reportedly be accessible solely via the Amazon Music application. When users hit the + symbol to start a new playlist or view Maestro on their home screen, they are among the users with access to the beta.
Afterward, they can type or speak their cue out loud, and Maestro will compile the playlist.
After a 30-second preview, beta customers who are Prime Music subscribers and those who are using the "free" service must pick whether or not they like the Maestro-generated playlist.
They can keep it and listen to the entire thing if they like. On the other hand, subscribers of Amazon Music Unlimited can instantly listen to and store their whole playlists.
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Amazon Music AI
This is not the first time Amazon Music has ventured into AI. In May of last year, following the company's acquisition of Snackable AI, Amazon Music Podcasts were slated to include AI-generated episode highlights and chapters.
Snackable AI's technology allows audio and video segments to automatically generate highlights and chapters, providing insights that swiftly synchronize teams and captivate audiences.
Mari Joller, the creator and CEO of Snackable AI, is currently leading the AI and machine learning product line for Amazon Music Podcasts.
AI-generated episode extracts, and chapters can completely transform the podcast-listening experience on Amazon Music by enabling listeners to find certain information or pieces without listening to the entire episode.
Amazon's Maestro follows Spotify's unveiling of a similar feature in beta in early April. Apart from conventional playlist creation requests like genres, Spotify's AI playlist enables users to request a wider variety of customized playlists, such as rhythms to fight a zombie apocalypse or music to regale their pets.
Amazon's AI Push
Amazon, in general, looks to be only expanding its AI arsenal, most notably when the tech giant invested more than $4 Billion in Anthropic. Amazon owns a minority stake in Anthropic, an OpenAI rival that will continue to function.
Swami Sivasubramanian, Vice President of Data and AI at AWS, a subsidiary of Amazon, expressed confidence about working with Anthropic, emphasizing the potential of generative AI to transform several industries.
Amazon's first $1.25 billion investment in Anthropic last September made this increased financial commitment possible.
Leveraging the revolutionary potential of generative AI to propel innovation and customer-centric solutions is essential to Amazon's long-term ambition for Anthropic.
Anthropic has collaborated with Amazon Web Services (AWS) to utilize AWS as its principal cloud provider for important activities, such as safety research and future foundation model development.
Anthropic plans to develop, train, and implement its sophisticated AI models using AWS Trainium and Inferentia chips.
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(Photo: Tech Times)
