Spotify proves only to be moving forward with artificial intelligence (AI) with a feature that allows users to create and personalize AI playlists simply by using prompts, unveiling the newest AI-powered feature into beta.
Users in the United Kingdom and Australia will be the first to be able to use the new AI playlist on Android and iOS handsets.
In addition to more standard playlist creation requests, such as genre or time period, Spotify's AI allows users to request a larger range of tailored playlists, such as music to serenade their pets or rhythms to combat a zombie apocalypse.
(Photo: Michael M. Santiago/Getty Images) The Spotify company logo is displayed as traders work on the floor of the New York Stock Exchange (NYSE) during morning trading on February 1, 2023, in New York City.
Prompts might be related to places, animals, activities, movie characters, colors, or emojis. However, the company claims that the best playlists are produced using ideas from various genres, moods, artists, and decades.
To find the AI Playlist, users are told to head on to the Spotify mobile app and find "Your Library" available in the bottom-right corner of the application. Users may then tap the "+" symbol in the app's top-right corner and select "AI Playlist." Users may then select one of the given prompts or create their own.
After creating the playlist, users may use the AI to edit and improve the final result through commands and prompts. Users may also swipe left to erase music from their playlists.
Read Also: Spotify 'Learning Courses' Now Testing in the UK—What Does It Bring?
Spotify AI
TechCrunch reports that Spotify says it uses large language models (LLMs) to comprehend user intent. Spotify then utilizes its customization technology, which includes information about the listener's past and tastes, to respond to the prompt and build a tailored AI-generated playlist for them.
However, Spotify reminds users that it is a brand-new tool currently in beta, promising fans that they will continue to develop and innovate the experience.
Spotify's Price Increase
While Spotify continues its AI push, recent reports indicate it wants to increase its prices to sustain profitability. By the end of April, the streaming giant intends to raise rates by $1 to $2 per month in five countries, including Pakistan, Australia, and the United Kingdom.
Spotify also plans to raise its prices later this year in the United States, its largest market. After the news, Spotify's stock climbed 4.6% to $281.92 in New York.
The rise in Spotify membership prices will cover costs linked to the company's recent introduction of audiobook services.
Interestingly, the streaming platform plans to create a new basic tier to let customers access podcasts and music for the $11 monthly charge (audiobooks are not included). With this endeavor, Spotify may launch a "supremium" plan for high-fidelity audio.
Despite enduring continual losses since going public in 2018, Spotify has made considerable investments in podcasts and, more recently, audiobooks to diversify its revenue streams beyond the music industry.
While these programs seek to attract and keep customers, music industry partners are concerned about prospective royalty reductions. As a result, major record companies have been lobbying Spotify and its competitors to raise their prices.
Related Article: Spotify Audiobook Credit Expands to Canada & MORE, Free Access on Premium
(Photo: Tech Times)
