From Tech to Touch Points: Parul Batra Revolutionizing Industries through Customer Experience and Technology Management

Parul Batra
Parul Batra

The influence of information technology is so vast that it spans across various industries and domains, leaving virtually no sector untouched. The growth and contribution of the sector are the result of the constant dedication of highly skilled professionals who not only visualize futuristic problems but also provide vision and solutions for these unforeseen situations. Winner of the Global Recognition Excellence Award, Parul Batra is one of these highly talented brains who has emerged as a seasoned IT professional with a remarkable journey marked by resilience, dedication to customer excellence, and a commitment to driving transformative change. Over the past decade, Parul's skills have made a lasting impact on diverse industries.

With over 12 years of experience with industry giants like Amazon, neuro42, and Booster Fuels, Parul Batra excels in Agile Project Management, Relationship Building, Delivery Operations, and Cross-functional Collaborations. Her meticulous project planning and focus on achieving results highlight her proficiency. Parul seamlessly integrates academic excellence in IT and Management Information Systems with a global perspective into her work, making impactful contributions across industries such as e-commerce, technology, and healthcare.

Right from the beginning of her career, Parul demonstrated exceptional skills in managing projects, earning praise for her excellent operational abilities. By carefully planning project scopes, goals, and deliverables with key team members, she made significant contributions across various industries. Parul's leadership in energy network software and logistics projects, combined with her expertise in delivery operations and supply chain management, improved project efficiency. Additionally, her proactive approach to implementing Agile practices and promoting sustainability through the adoption of Renewable Fuels showcased her commitment to making positive changes in the industry.

Parul exhibited her knack for technology and out-of-the-box project management skills to ensure better outcomes at her workplaces. During her tenure at Amazon, she made significant contributions that reshaped the company's global operations. As the leader of Europe's Perishable and Non-perishable delivery business, she implemented innovative strategies to enhance driver performance and evaluation, ensuring efficient delivery operations.

Parul's visionary leadership was evident in her successful global launch of Amazon Flex across Japan, India, Canada, and Australia, which generated multi-billion-dollar revenue streams for the company. She played a pivotal role in designing functional requirements; meticulously defining the scope of work and metrics to improve overall customer experience and reduce negative incidents across platforms. Parul's commitment to continuous improvement was evident in her data-driven approach, where she delved deep into driver feedback and operational procedures to identify areas for enhancement.

Collaborating with cross-functional teams, she served as the global process owner, partnering with stakeholders from Training, Tech Development, Legal, and Business Operations to implement process changes. Moreover, Parul's expertise was sought even in legal matters, as she represented Amazon as a witness in litigation cases related to Amazon Flex. Her strategic prowess was particularly evident during the COVID-19 pandemic, where she revamped delivery and performance strategies to ensure safety and legal compliance worldwide, highlighting her adaptability and resilience in challenging times.

Parul's strategic vision played a crucial role in reducing response SLA in infringement issues, and her collaboration with cross-functional teams globally reflected her expertise in communication, documentation, and project management. She launched a 30+ investigator team globally, which led to a remarkable 94% reduction in response time. This support team evolved from a 5-days-a-week, 8-hours-a-day operation to a 24/7 support system supporting multiple languages.

Currently working with the MedTech start-up, Parul is skillfully merging technology and healthcare, enhancing patient outcomes through process improvements. Her customer-centric approach and innovative use of Agile methodologies in program management are noteworthy.

Parul's remarkable achievements in information technology have earned her global recognition, including prestigious awards like q the 2023 Gold Globee Women of the Year Award and the International Achievers' Award. She judged the International Business Experience Award show, evaluating entries like Istanbul Airport innovations, Teknosa stores in Turkey, Abu Dhabi Port Group, and Abu Dhabi Police Virtual Training Center, to name a few. Recently, she also participated as a speaker in a Mindbowser panel and addressed the topic "AI Implementation Blueprint 2024 for the Healthcare sector." These honors recognize Parul's transformative impact on various industries and the IT sector globally.

To learn more about Parul Batra and her work, visit her website: https://www.parul-batra.com/

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