Google went all-in for subscriptions, leveraging its once free-to-use platform, YouTube to bring various subscriptions like Music and YouTube Premium, with their bid now paying off. In a recent report, YouTube Music and Premium now have over 100 million subscribers and counting, with a massive number of customers enjoying the ad-free streaming experiences from the company.
For many years now, YouTube with ads has brought many to consider the premium subscriptions for uninterrupted entertainment on the platform.
YouTube Music, Premium Now Have Over 100M Subscribers
KIRILL KUDRYAVTSEV/AFP via Getty Images
In a new report from YouTube, its famed subscription-based experiences, YouTube Premium and YouTube Music bring a combined number of over 100 million subscribers in the world. The company said that its latest stats include members who are using the service under a free trial, but reflect the public's patronage of these experiences in different aspects.
A year apart when Google launched these services, YouTube Premium's 10-year journey from 2014 and YouTube Music's launch in 2015 brought the world two focuses in the multimedia streaming experiences for video and audio.
One decade later, YouTube grew its subscriber count to as much as 100 million combined, available in over 100 countries and regions in the world.
The platform said that it is looking forward to what the future holds for the company, as well as its upcoming new experiences and growth coming soon.
Presently, YouTube Premium is available for a starting price of $14.99 for the individual subscription, and YouTube Music starts at $10.99, also for the individual tier.
Google and YouTube Subscriptions
The move towards making YouTube Premium the premiere destination for all online video streaming has been rampant in recent years, especially as it offers massive perks and features to enjoy. Moreover, Google recently cracked down against ad blockers on YouTube, as ads are meant to be played for free accounts, shutting down the workaround people resorted to for years.
Apart from ad-free experiences, Google also gave an upgrade to YouTube Premium's streaming features including the 1080p enhanced bitrate option available on the player's settings whenever on the web.
In its bid to line up against the likes of Spotify and Apple Music, YouTube Music, another premium music streaming platform, is best known for its innovative features and wide library from the original streaming platform.
There is also the other subscription of the platform known as YouTube TV, meant for the bigger screens with live games like the NFL, other sporting leagues, channels, and more.
Google positioned itself to be one of the top online or app-based streaming platforms in the world, and one of the top ways to earn revenue in today's age is through subscriptions that offer exclusive perks for users. Despite many opting to use the free YouTube experience, the platform is now crossing over the 100 million threshold for its subscriber count, is expected to grow more in the future.
