After the monumental block on Microsoft's acquisition of Activision Blizzard, the company bought the company and is now paying its dues to help its gaming division achieve higher numbers in its total revenue. In the recent report from Microsoft Gaming, it was able to grow its revenue to a soaring 49 percent increase, with a majority of the credit given to Activision Blizzard.
During the early days of the deal, it was projected that this acquisition would help boost Microsoft's Gaming and the Xbox, especially with its popularity among gamers.
Microsoft Gaming Soars 49 Percent Higher in Q2 Thanks to Activision
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Based on Microsoft's latest press release on the Q2 2024 earnings report, its gaming division grew a total of 49 percent in gaming revenue, claiming that 44 points are because of the Activision Blizzard deal. More particularly, this is with the "net impact" of the renowned acquisition of the gaming company.
The company also reported that its revenue is at $62 billion, up from 18 percent compared to last year, with $21.9 billion in profits which saw a 33 percent increase.
In their report, they also claimed that the Microsoft Personal Computing division which includes Surface, Windows, and Xbox saw a 19 percent increase compared to last year, for a total of $16.9 billion in revenue.
Xbox Remains Stagnant in Console Sales Despite ABK Deal
However, according to Engadget, Xbox's hardware sales saw a stagnant move despite the Activision Blizzard King deal, only seeing a three percent increase compared to last year's stats.
Nevertheless, it is not a loss for Microsoft and this means that Xbox's adoption is not yet skyrocketing, with ABK's games and experiences not yet making an impact for the console. Still, Xbox's content and services revenue grew massively, with as much as a 61 percent increase from last year, with Microsoft saying that Activision contributed 55 points for this.
Microsoft and Activision Blizzard King's 2024
Microsoft invested massive efforts, resources, and time to get Activision Blizzard to be a part of the company, and since 2022, the company wanted it to join them in growing the gaming landscape.
After all that has been said and done in the United Kingdom, EU, and the United States, the Microsoft-Activision Blizzard deal went forward and is now welcoming the company to new ventures.
However, this merger also saw losses, with as many as 1,900 people laid off from their posts at Microsoft Gaming, including employees from Activision Blizzard.
The deal between Microsoft and Activision Blizzard has a mutual understanding of improving both companies as they merge into one, and this early transition period is already proving their investment to be on the right track. The massive increase in Microsoft Gaming is only a testament to the growth of both companies, soon to help other aspects of its gaming, like Xbox, to see increased numbers as well.
