Google has recently made significant changes to its Chrome browser's Incognito mode, including a critical update to the disclaimer that users see when opening an Incognito window, to address concerns and settle a $5 billion lawsuit (via Engadget).
The move follows allegations that the tech giant was tracking users' activities even when they were in Incognito mode.
As first reported by MSPowerUser, the updated disclaimer, spotted in Chrome's experimental Canary channel, now explicitly clarifies that while others using the same device won't see the user's activity, it does not alter how websites collect data.
The disclaimer reads, "Others who use this device won't see your activity, so you can browse more privately. This won't change how data is collected by websites you visit and the services they use, including Google. Downloads, bookmarks, and reading list items will be saved."
Google's 5 Billion Incognito Mode Settlement
This development follows a class-action lawsuit filed against Google in 2020, which claimed that the company used tools such as Google Analytics, apps, and browser plug-ins to track users in Incognito mode.
The plaintiffs claimed that Google's tracking practices misled users into believing they had control over the information shared during private browsing.
A $5 billion settlement prompted Google to review and revise its Incognito mode practices. While the previous disclaimer did not explicitly state that websites could still collect data while in Incognito mode, the updated disclaimer aims to increase transparency about data collection practices.
Google defended its previous position, claiming that Incognito mode only hides a user's activity on the device and does not prevent websites from collecting information.
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Tweaks to Google's Incognito Mode
The redesigned Incognito mode pages, which are available in the Canary version of Chrome on Android, Windows, and other platforms, are intended to alleviate user concerns and provide a better understanding of Incognito mode's privacy limitations. The changes are especially noteworthy because they occur ahead of the anticipated settlement, which is scheduled for February.
It is critical for users to understand that Incognito mode is not synonymous with total anonymity. Despite the updates, websites, including Google, still have the ability to collect data and track user activity.
MSPowerUser recommends that users use third-party cookie tracking prevention, which is enabled by default in Incognito mode, as an additional measure to improve privacy.
The changes to Chrome's Incognito mode highlight a larger discussion about online privacy and user expectations. Google's willingness to settle the lawsuit demonstrates its commitment to addressing user concerns and promoting transparency. As users navigate the changing landscape of digital privacy, understanding browser features and settings becomes increasingly important.
While Google's changes to Incognito mode may alleviate some user concerns, it is critical that individuals understand the limitations of private browsing and actively engage in privacy-enhancing measures.
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