The renowned electric vehicle startup from Geely and Volvo, Polestar, affirmed its commitment to keeping the Apple CarPlay for its in-car systems, unveiled in a recent interview with its CEO. Thomas Ingenlath exclaimed in their latest participation at CES 2024 that this commitment aims to offer customers in having a choice for the tech they have access to, keeping CarPlay available for all.
In its recent interview, Ingenlath also emphasized that customers will get the power over the hands-free infotainment system to use, depending on their gadget.
Apple CarPlay Stays in Polestar says CEO on CES 2024
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According to a recent interview with Ingenlath at CES 2024 (via TechCrunch), the support for Apple CarPlay remains in Polestar vehicles, offering the system to its customers to enjoy and take advantage of from their EVs. This integration goes alongside the Android Auto, with both middleware in-car technologies highly accessible, and would be available for either device.
Ingenlath also went as far as to question General Motors' decision to remove the CarPlay and Android Auto, while using the Google-built infotainment system.
The CEO's announcement further strengthens its commitment to offering customers a choice, especially as it revealed in the showcase that Polestar EVs will soon roll out Google-built infotainment systems themselves.
"It's still too important for our customers to have the choice," said Ingenlath. "Our priority is very clear; we have a really fantastic system together with Google."
He emphasized that offering customers a choice is the right way to treat them.
Ingenlath said that the Google-built system would not be a conflict with CarPlay, asking "Why would we try to dogmatically educate our customers?"
Apple CarPlay and its Adoption for Cars
While there are many companies that have already gone against adopting CarPlay or prioritized their self-made infotainment systems, there are still notable brands that remain with this technology from Apple. One of the most notable is Porsche, the renowned German automotive brand, and it went above and beyond by integrating more experiences into the feature.
GM is one of the most notable companies that shunned the Apple CarPlay from its vehicles, particularly as the company is prioritizing the Google-built infotainment system that it is currently developing. This is something that the Ford CEO, Jim Farley, criticized in his recent statement, throwing shade regarding the decisions of their rival after the latest statement by GM defending its decision.
Electric vehicles are among the top focuses of Apple and its latest developments in the CarPlay, integrating its system to wider and more intuitive displays in the cars which EVs mostly have, alongside improved features. With Polestar looking to affix itself to the car industry, one of its commitments is to keep the CarPlay in its cars, despite having a massive partnership with Google.
