CES 2024: LG Captivates Visitors With Immersive webOS Experience Zone

LG Electronics has treated its CES 2024 visitors to many entertaining and dazzling experiences through the webOS zone. LG's Home Entertainment Company, known for its self-lit OLED displays, aims to redefine itself as a media and entertainment powerhouse, aligning with its visionary transformation.

"Building on its legacy of showstopping installations on vivid self-lit OLED displays, LG's Home Entertainment Company continues to redefine itself as a media and entertainment powerhouse. The webOS smart TV platform breathes life into immersive visuals and inspiring narratives, aligning with the company's visionary transformation," LG said in a press release.

LG's webOS Zone

The webOS zone, housing several OLED displays, showcases a variety of entertainment options. The moments are influenced by the picture quality and unique form factors of LG OLED, highlighting LG's dedication to advancing technology and providing an entertainment experience.

Visitors are encouraged to explore a broad collection of video clips from various genres curated by content partners. An early look at "Masters of the Air," an action-packed Apple TV+ series produced by Steven Spielberg, Tom Hanks, and Gary Goetzman, offers visuals and a soundscape.

The series debuts on January 26 and can be accessed via the Apple TV app on LG Smart TVs. The experience continues with a live-action version of "The Little Mermaid" on Disney+, directed by Rob Marshall.

LG claims that OLED displays exhibit excellent cinematography, immersing viewers in the seaside ambiance with the gentle sounds of waves.

Attendees can view clips from the Netflix series "Rebel Moon" and a preview of "Star Trek: Discovery" from Paramount+, providing glimpses into unexplored planets and cosmic landscapes with intricate space battles.

For adventure enthusiasts, scenes from Prime Video's "The Lord of the Rings: The Rings of Power" invite spectators to delve into the Middle-earth landscape and witness the rise of the Dark Lord Sauron.

Fans of fighting games can also look forward to a clip from Tekken 8, scheduled for release on January 26 by Bandai Namco Entertainment, anticipated as a standout game in the genre this year.

LG's AI Integration

In a related development, LG CEO William Cho outlined the company's shift towards AI integration, signaling a significant change in its approach to appliances, mobile devices, and electric vehicle (EV) software.

The introduction of AI-centric innovations, including integrations with ThinQ-enabled devices and nebulous "subscription services" for LG appliances, has sparked interest.

The emphasis on data collection from smart home devices aims to refine algorithms for ultra-personalized experiences, ensuring user interactions enhance efficiency.

The introduction of the "Agent" as an AI interface, with claims of emergency service capabilities, further adds an intriguing dimension to LG's foray into the AI landscape.