All the tools and technologies that a business utilizes for its email marketing campaigns are collectively known as a marketing stack or martech stack.
The stack allows the business to measure, execute, manage, and improve its marketing efforts and get better results. While there are several tools included in a marketing stack, one of the most important ones that most businesses rely on is an email validation tool.
Email validation tools help you verify the email addresses in your mailing list and remove invalid ones so that the marketing campaign becomes more effective. This guide strives to explain how such a tool can be integrated into a marketing stack, making it easier to manage the marketing process.
Integration of Email Validation Tools Into a Marketing Stack
Selecting the Right Email Validation Tool
Choosing the right tool to integrate into your marketing stack is vital, and here are some factors to consider when deciding which tool to pick.
1. Verification Methods and Accuracy
Select a tool that is accurate and utilizes multiple verification methods, such as mailbox pinging, domain verification, and syntax checks, to ensure proper validation. Choosing an email validation tool that does not rely on just a single verification method will ensure higher accuracy and reduce the chances of invalid emails remaining in your mailing list.
2. Coverage and Data Quality
The tool should have an extensive database of email addresses that should be updated regularly and cover numerous email providers to minimize negatives and false positives. Regularly updated databases have better data quality, which can help the tool check for addresses that are no longer in use so they can be removed easily.
3. Scalability and Speed
It is essential to use a tool that can perform validation checks quickly, even when the volume of email addresses is large. Furthermore, it should be scalable so it can be easily adjusted according to the mailing list of the business.
4. Compatibility and Integration
You will only be able to integrate email validation tools into your marketing stack if those tools support such integrations. This means they should be compatible with the different tools that make up the marketing stack, such as HubSpot, Salesforce, MailChimp, etc. Make sure to research the integration features and capabilities of different tools properly.
The research should also be conducted for your Customer Relationship Management (CRM) software, as they may have inbuilt email verification features or may integrate with third-party tools.
5. Privacy and Data Security
The mail validator you choose should prioritize data security and adhere to various privacy regulations. Tools that follow industry-best practices are ideal for this purpose.
Email addresses are sensitive information, which is why people are not ready to share them with others easily. Your selected tool should keep such information confidential and safe from parties that can misuse it.
The Integration Process
Depending on the validation tool you have selected, it will have its own set of instructions regarding integration with a marketing stack. Such instructions may involve setting up webhooks for real-time verification, establishing connections, or configuring API keys.
Once you have selected the right tool, the integration process can begin. First, your email list has to be imported into the tool and verified to check the validity of all the email addresses. If the tool has been successfully integrated into the marketing stack, the verification process can be conducted within it.
This may involve verifying email addresses at the point of entry, setting up automated periodic verification, or validating existing lists. When the verification process is complete, you can remove all risky and invalid addresses, which will result in a complete, clean email list.
Your email validation tool or CRM may allow customizing actions or workflows, depending on the verification process results. For instance, some tools allow setting rules to automatically segment or tag verified and unverified email addresses for follow-up actions or targeted messaging.
Conclusion
Depending on the email validation tool you select, it can be integrated with your marketing stack in different ways. It is important to understand the specific processes and steps that are required for integration. These are generally mentioned in the API documentation of the tool or in guides present on the website.
You can also find support resources online on other pages that can make the integration process simpler. Or reach out to the developer of the tool to get proper guidance on how to integrate it into your marketing stack.
