Roku Reveals Pro Series TVs Along with AI-Powered Smart Picture, Coming This Spring

Roku, the household name in streaming tech, has unveiled its latest innovation set to revolutionize home entertainment: the Roku Pro Series TVs.

Breaking barriers in picture quality and audio immersion, these TVs promise an unparalleled viewing experience that can be tailored to individual preferences. Here is a closer look:

The Roku Pro Series TV Specs

The new lineup offers:

Exceptional picture quality: 4K QLED display, Mini-LED, local dimming
Enhanced audio for cinematic sound
Modern, flat design for wall-mounting
Specifically designed for streaming
Uses Roku's easy-to-use operating system
It comes with a new premium Roku remote
Provides an elevated yet familiar streaming experience for consumers

Boasting 4K QLED screens and mini-LED technology for local dimming, these televisions promise lifelike visuals and deeper contrasts, elevating the viewing experience to new heights.

Roku further enhances this visual prowess with a thinner design and audio upgrades that promise a wide cinematic sound.

Roku Reveals Pro Series TVs Along with AI-Powered Smart Picture, Coming This Spring — Roku introduces Roku Pro Series TVs, featuring 4K QLED, AI-powered Smart Picture, and enhanced audio for an immersive viewing experience at an affordable price. Image via Roku

AI-Powered Smart Picture, Enhanced Sound

This launch also highlights the integration of AI-powered Roku Smart Picture, a feature designed to dynamically adjust picture and audio settings, ensuring optimal quality regardless of content type (via TechCrunch).

Utilizing advanced AI, machine learning, and data from content partners, this innovation automatically fine-tunes settings to deliver the best possible presentation for movies, sports, or any streamed content.

Availability, Price

Scheduled for a spring 2024 release in the U.S., the Roku Pro Series TVs will be available in three sizes: 55", 65", and 75".

These cutting-edge features come at an accessible price point, with the Roku Pro Series TVs set to retail for less than $1,500, making premium entertainment technology more affordable for households seeking a top-tier experience.

From Streaming Boxes to AI-Powered Screens

Roku's journey to becoming a pivotal player in the TV industry started as an operating system for streaming boxes.

Over a decade, it has evolved into a dominant force in TV OS, even launching its own TV sets first with Roku Plus and Roku Select and now expanding with the Pro Series.

This recent announcement follows Roku's robust financial performance, reporting a 20% year-over-year increase in revenue.

The company attributes this growth to unit sales of its existing TV models and its success in video advertising and content distribution, solidifying its position as a leader in the streaming industry.

As anticipation builds for the release of the Roku Pro Series TVs, the company is poised to showcase its latest innovations at the CES technology conference.

This event will serve as a platform to delve deeper into the technology behind Roku's Smart Picture and further unveil its vision for the future of home entertainment.