Artists are strongly drawn to the idea of turning their creative passions into viable careers. Who wouldn't want to spend their days immersed in their craft? However, finding consistent income around creative work can be daunting. When creative passion doesn't align with monthly expenses, artists are often forced to pick up side jobs waiting tables or working retail just to pay the bills.
Historically, artists have always juggled the two worlds of creativity and survival. Modern-day creatives, much like the musicians who represent the archetypal "gig workers," face an erratic influx of income. They live in a world where financial stability does not come from a bi-weekly paycheck but is the sum of unpredictable show bookings and album sales.
The digital age promised an odyssey of transformation, bringing forth a trove of digital assets and experiences. The adoption has been staggered, and certain sectors, like banking, are only now catching up to the needs of the ever-evolving artist landscape. As per a 2021 Temenos Survey, 65% of customers now prefer managing their finances via a mobile app over traditional bank interactions. This trend echoes a broader shift toward digital solutions across various sectors, signaling a fundamental transformation in transacting and engaging with financial services.
Observing the latest industry trends, it's evident that neobanking is evolving from a general service to a specialized platform designed with particular demographics in mind. The pandemic has amplified the challenges for those in creative fields, reducing traditional employment opportunities and intensifying the shift toward gig engagements.
Enter 1st OPUS, the first US-based Entertainment Brand offering banking and payment services through partners. This platform is a movement—a dedicated ecosystem catering to artists, creatives, entertainers, and freelancers (ACE), facilitating a secure, convenient, and engaging banking experience. Rooted in principle "by artists, for artists," Walter Afanasieff and Oleg Shmelev founded 1st OPUS to do more than just offer banking services—it strives to be a financial ally for creative souls.
1st OPUS understands that an artist's life is not compartmentalized into separate silos of creation and living. They are intertwined, with one feeding into the other. Hence, the platform is a means to manage finances and live artists' lifestyles. It's a nod to the creative process, acknowledging that the journey from conception to monetization of art should be as fluid as creativity itself.
By focusing on the arts and entertainment sector and artist fans and followers, 1st OPUS is carving out a niche in the neo-banking space, offering payments, entertainment, and lifestyle brands that artists can identify with and trust. The platform is not just about financial transactions; it's about fostering a community where artists can flourish.
The commendations for neobanking platforms resonate through their adoption rates and the vocal satisfaction of their users. Creatives who have found solace and structure in services like those provided by 1st OPUS are a testament to their effectiveness and appeal.
The creative journey is uncertain, but there's now a new path to earn the income that fuels it. By embracing neobanking solutions designed for the artist's lifestyle, creatives can secure financial stability. For fans and lovers of music, art, and entertainment, 1st OPUS offers them a chance to be part of a global community that champions the very essence of creativity. It's an invitation to live authentically, supported by a platform that supports the artistic spirit.
Visit the 1st OPUS website today to explore the future of artist banking and become part of a community that's redefining the essence of creative success.
