The use of artificial intelligence (AI) has spread across industries and business sectors. Many organizations now leverage their capabilities to improve processes and workflow to enhance productivity and increase revenue while reducing the cost of production. Leveraging AI software solutions can save businesses time and resources by augmenting the capabilities of humans to perform monotonous tasks like data collection, software testing, or complex tasks like video creation.
How is AI used in video?
Businesses can create a video from scratch by using AI software like an AI-powered video generator. It is a tool that generates videos based on user input. It uses a process called text-to-video to produce a video presentation, an explainer video, and other video-based content, cutting the video production costs without compromising the quality of the material.
Many companies now offer software solutions infused with AI to give businesses an edge over their competitors. Yet they're not all built the same. Outlined below are the top 5 AI software of 2024 for video creation.
1. Hour One AI
Overview
Hour One AI is an industry leader in crafting lifelike virtual characters for professional video communications. These avatars can convey human-like expressiveness through text, elevating the messaging of businesses with the help of its cutting-edge technology. They can effortlessly produce professional videos at scale without specialized skills or a hefty budget for video production.
Hour One AI has proudly been serving industry giants like NBC Universal, DreamWorks, and Berlitz, extending its reach to HR, e-commerce, SaaS, and beyond. The company has been involved in pioneering projects like bringing The Boss Baby to life and reducing the creation cost through its text-to-speech technology.
Hour One AI is a plug-and-play platform. Even without the technical skills of a videographer or media producer, anyone can produce professional-quality videos. It requires no training. It provides pre-designed templates that users can customize for various use cases.
It also boasts of world-class customer service, customizing its AI software to serve the specific needs of a client's platform. From content management systems to digital marketing platforms, Hour One AI can seamlessly integrate into the workflows and processes so its partners can use text-to-video functionalities.
The enterprise video platform of Hour One AI contains all the tools businesses and content creators need to create video at scale. From pre-designed templates to voices in over a hundred languages, it can streamline video creation. And with the integration of royalty-free media assets, you are sure to cut production costs by 90%.
Each edit made to the script reflects automatically in the video, saving time by 95%. It has an intuitive interface teams can seamlessly work together on. Hour One AI runs on the industry's leading cloud providers, ensuring unmatched performance, scalability, and reliability.
It is also compliant with security controls, evident by its ISO 27001 and SOC 2 certification, proving it can safeguard any company's confidential information. It also implements strict guidelines and monitors against any suspicious activity to ensure the protection of its partners. With single sign-on, business teams have a fast and secure means of access to the enterprise video platform.
The AI video generator of Hour One AI scales to meet companies' video creation needs. It can provide administration features and advanced security for enterprise-level scalability. Business teams can also enjoy 24/7 support with a dedicated customer success manager and design expert.
Features
Virtual Human Presenters
Hour One AI has a wide selection of video human presenters companies can use to serve their target audience. They can also create a custom AI presenter through its avatar maker, where the virtual character possesses a humanistic voice to convey any text or material.
Languages & Voices
It features 100+ languages and voices so companies can localize their content for any audience. They can also adjust the tone, pronunciation, and pauses to make the voiceover more natural.
Professionally Designed Templates
Anyone can create top-quality videos even without editing skills. Hour One AI offers access to professionally designed templates for different types of videos, like a video presentation or an explainer video.
AI Video Tools
It also features AI video tools like a script wizard for script writing and a video wizard, which can transform simple ideas into fully realized videos based on a single text prompt. Companies can also add captions or AI-generated media to enrich the video material.
Brand & Customization
Businesses can leverage its features for brand and customization to create a consistent brand identity across different platforms. They can save their logos, colors, intros, and outros. They can also opt to create a custom-branded template for uniformity.
Hour One AI is the top choice of companies to create customized videos and boost audience engagement. It helps scale video production effortlessly, saving resources and eliminating the need for physical sets, actors, and production crews.
2. Synthesia
Overview
Synthesia empowers everyone to make video content. Founded by a team of AI researchers and entrepreneurs, it aims to radically change the process of content creation and unlock the potential of human creativity. It can turn any idea into a video in minutes. It is also a collaborative platform for business teams who want to create videos at scale.
Trusted by over 50,000 companies, Syntheisa frees businesses from expensive video productions. Leading companies like Zoom cut 90% of their video creation time. Besides time savings, it can also free up costs and increase engagement. Teleperformance realized it could save $ 5,000 per video, and BSH witnessed a 30% increase in audience engagement when using the AI video generator.
It is built on the foundations of ethics and security. It combines human and AI moderation processes to safeguard its partners from malicious actors. It has a dedicated team for data protection and ethical application of AI. It also adheres to the criteria of SOC 2 and GDPR, ensuring its practices, systems, and processes are independently audited and certified for compliance.
Features
AI Avatar & Voices
Businesses can choose from 150+ stocks of AI avatars. They're all frequently updated to improve the quality of virtual characters. Users can add micro gestures to the avatars, like head nods or raised eyebrows, making them more lifelike. These avatars can communicate in 120+ languages and accents, making video content more accessible to diverse audiences.
Users also have the option to create a custom AI avatar and clone their voice to match their creation. They can also leverage text-to-speech technology to turn any text into professional voiceovers in minutes, lessening the cost of production.
Media & Integrations
Synthesia contains 65+ professionally designed video templates businesses can maximize to drive productivity. They can upload various elements, even their font, to stay on brand. It also offers access to millions of royalty-free images and hundreds of royalty-free soundtracks.
Sharing & Exports
Users can embed videos on their platforms without hassle due to the seamless integration of Synthesia. They can also add a call to action button to the share page for direct access to the landing page of the company's website. The AI video generator can export videos in full HD, ensuring the best resolution to match the quality of videos produced by professionals.
Integrations
Synthesia can also seamlessly integrate with existing authoring tools, learning management systems, learning experience platforms, and more. Different teams from marketing, sales, and customer support can streamline the video creation process by using a fast, secure, and scalable AI video generator.
3. Runway
Overview
Runway, an applied AI research company, shifts the storytelling paradigm by offering new tools global brands, enterprises, and creatives can use to tell their stories. It contains 30+ AI magic tools for generative, video, image, 3D, and audio creation.
It is trusted by the world's top creatives, like television broadcasting company CBS, and tech giants like Google and Microsoft. Runway has been named one of TIME100 most influential companies in 2023, coming a long way from being a start-up based in New York City, racking up millions of users since 2018.
Runway values research significantly, ensuring each user is leveraging the latest innovation in generative AI. It is dedicated to building multimodal AI systems that can yield new forms of creativity, making image and video synthesis accessible, controllable, and empowering for all.
Features
Runway can generate videos based on text prompts with Gen-2, a multimodal AI system that can transform text, images, or video clips into new videos. It can synthesize videos in any style, matching the studio quality of professionally produced films. It can also turn mockups into fully stylized and animated renders, streamlining post-production for a fraction of its cost.
Runway can also isolate subjects in a video for masking to modify them. It can also turn untextured renders into realistic outputs, pushing the boundaries of AI in generating creative outputs. Users can customize the models produced by the AI video generator to achieve higher fidelity results.
Runway offers more AI tools for video production, like scene detection, green screen, and motion tracking. It lets teams collaborate in real-time, keeping everything centralized and one click away. It requires no software downloads or hardware storage.
Users also get to determine the generated video's structural consistency, weight of style, and frame consistency when using the Gen 1 of Runway. While its quality is average at most, it is remarkable in its ability to produce videos in different styles.
4. Peech
Overview
Peech believes in authenticity, personalism, and real content, empowering companies to elevate their branding by keeping their people at the front of their marketing videos. It can cut 95% of video post-production time and reduce the costs of video design and editing by 80%. It helps businesses automatically create dozens of videos, driving productivity to boost engagement and achieve better sales.
Clients can leverage its AI to efficiently repurpose videos, speeding up execution for high-quality edited video snippets, which they can tailor for diverse channels. Peech can help maintain the visual brand guidelines and messaging consistency, ensuring content uniformity and a high-quality core brand message.
It offers customizable design elements, making the average user the expert to produce professionally edited and branded video content. Anyone can generate unlimited versions with different video styles to fit any marketing goal, removing all creative bottlenecks to meet all marketing KPIs.
Features
Peech uses AI and natural language processing technology to give content teams the ability to generate high-quality and engaging content, even without the skill or equipment for video production. It features a distinct automatic editing process, so anyone can produce professional videos that are ready to publish within seconds.
It knows how to edit, optimize, and brand a video for any marketing goal and video type, making it easier to repurpose content to streamline the creative process, saving time and money for other revenue-generating tasks. It can also localize content for a diverse audience or generate multiple versions, so teams have options that align best with their marketing strategy. The AI video platform is the best marketing team with its ability to optimize video content for different platforms.
5. Visla
Overview
Visla is an all-in-one platform for video creation and communication. It can support the video creation needs of businesses, teams, and content creators who lack editing experience. It uses revolutionary AI-assisted workflow to help them generate and edit videos. While it can only transcribe and display English text, unlike the other leading AI software, it promises to add more in the future as more features are introduced.
Features
Anyone can create captivating videos effortlessly by using Visla's AI-powered tools. The AI video generator can transform ideas, text, blogs, and other media into high-quality content. Users simply have to describe the video they want to create, and it is produced based on the given prompt. They are encouraged to include any information like the purpose, target audience, and publishing platform to help tailor the AI video.
It also features an AI video editor to accelerate the editing of any marketing collateral, like product demos, customer testimonials, interviews, and more. It provides a text transcript of the video so users can navigate video highlights easily and trim segments for content repurposing.
It offers supplemental footage to match the spoken content, making it more appealing and immersive for audiences to engage in. It can summarize and extract portions of a transcript, shortening post-production for quick turnover of deliverables.
Conclusion
Choosing the best AI video generator from our list depends on your purpose and platform. Each of these solutions has unique selling points like the brand optimization of Peech, the different styles of Synthesia, or the straightforward functionality of Hour One AI and its lifelike avatars. All these products can streamline the video creation and editing process so companies no longer have to suffer from any creative bottlenecks. Take advantage of the top 5 best AI software of 2024 and create quality video content to drive audience engagement.
