Social Media Outranks Experts, Books for Parenting Tips

It's a different era from grandma's.

A recent survey from the University of Michigan Health C.S. Mott Children's Hospital National Poll on Children's Health reveals that social media has become the primary source for guidance among new parents, indicating a shift away from traditional sources.

Parenting Practices Now Different from Grandma's

The Mott Poll highlights a significant change in parenting practices, notably among first-time parents and those with children aged 0-4, as they increasingly turn to online platforms for advice. The poll emphasizes the growing trend, with a majority of mothers and over two-thirds of fathers engaging in digital discussions to address parenting challenges, marking a substantial increase since 2015.

Social Media Outranks Experts, Books for Parenting Tips
James Laurie, aged 8, is assisted in his online work by his mother Laurette as he continues home schooling, on January 25, 2021 in London, United Kingdom. Leon Neal/Getty Images


Common topics discussed on social media include sleep routines, developmental milestones, and discipline strategies, reflecting the trial-and-error nature of parenting decisions, as per the US News & World Report. The immediacy of social media proves advantageous, allowing parents to seek guidance promptly. However, the convenience comes with concerns about oversharing and privacy issues, prompting a call for thoughtful sharing practices.

"Many parents turn to online communities to exchange advice or discuss parenting challenges because it may seem faster and easier than asking a health professional," said Mott Poll Co-director Sarah Clark. "Finding parent camaraderie in this space can have benefits, but parents should keep in mind that every family's experience is different, and not everything they hear online may be accurate or the right thing for their child."

The survey indicates a notable increase in the reliance on social media for parenting advice compared to a 2015 Mott poll. Toilet training (44%), kids' sleep (42%), nutrition/breastfeeding (37%), discipline (37%), behavior problems (33%), vaccination (26%), daycare/preschool (24%), and socializing with other kids (21%) are identified as the most common topics of discussion.

High Risk of False Information

While social media emerges as a go-to resource, concerns are raised about oversharing behaviors, with nearly 80% of parents feeling others share excessively and over 60% expressing worry about revealing personal information that could identify the child's location or embarrass them later. Additionally, nearly half reported encountering false information, and over a quarter observed inappropriate photos of children's bodies.

Moreover, the Mott poll highlights a growing concern among parents about potentially false or inaccurate information being shared online. Two in five parents find it challenging to distinguish between good and bad advice on social media, Medical Xpress reported.

Mott Poll Co-Director Sarah Clark underscores the importance of identifying "reputable sources" for parenting information and consulting them before implementing new strategies with children.

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