Sharp is making waves in the television market with the launch of its latest innovation: the first-ever Roku TV featuring an OLED display.
Breaking away from its tradition of LCD panels, Sharp's new Aquos OLEDs, available in 55-inch and 65-inch sizes, bring a host of cutting-edge features and a seamless user experience.
Embracing OLED Technology for Immersive Viewing
In a significant departure from its LCD-exclusive lineup, Sharp introduces the Aquos OLED TVs, promising a visual feast with OLED display technology. The new TV enhances contrast, offers vibrant colors, and provides a more immersive viewing experience.
Designed to cater to gaming enthusiasts, the Aquos OLED sets support Dolby Vision IQ, and HDR10, and boast four HDMI ports with variable refresh rate (VRR) capability. This guarantees a smooth and responsive 4K 120Hz gaming experience, making it an ideal choice for users of gaming consoles like PS5 and Xbox Series X/Series S.
What's more, the Aquos OLED TVs don't compromise on audio quality. With a robust 30-watt speaker system and full Dolby Atmos compatibility, users can expect a cinematic sound experience right from their living rooms, per The Verge.
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Roku TV Software: A User-Friendly Advantage
Sharp maintains its commitment to user-friendly interfaces with the inclusion of Roku TV software. Offering the familiar Roku streaming device experience seamlessly integrated into the TV, users benefit from universal search, consistent OS updates, and a dynamic home screen highlighting free-to-stream content.
Furthermore, the new lineup also supports voice control and various smart home integrations, including Apple AirPlay, HomeKit, Amazon Alexa, and Google Home.
"We are pleased to be working with Roku to support our return to a US market as competitive as televisions. The immersive experience of our AQUOS OLED panel means our consumers will truly enjoy their Sharp Roku TV set to its fullest potential with the rich library of entertainment options and original content that Roku brings to our customers," Jim Sanduski, President of Sharp Home Electronics Company of America said.
While Roku TVs are known for their affordability, Sharp's pricing for the Aquos OLED series positions it in a slightly higher bracket. The 55-inch model is priced at $1,499.99, and the 65-inch version at $1,999.99.
Despite the competitive features, Sharp faces tough competition from established Roku TV favorites like TCL and Hisense, known for delivering quality at compelling price points.
Order Time For Roku OLED TV
Anticipated to be shipped between Nov. 23 and 28, the Aquos OLED TVs are set to make a global impact soon, per CNN.
As Sharp enters the OLED TV segment dominated by rivals, its integration with the popular Roku platform adds a unique dimension to the competition. Only time will tell if the new OLED TVs will thrive in the industry full of smart TVs.
