At the age of 11, Arthur Kertesz embarked on a journey into the world of music, fueled by a passion discovered through a YouTube video. Over time, his self-taught skills in FL Studio and other music software tools blossomed into a profound love for music production. However, the young artist soon encountered a stumbling block—the challenge of finding like-minded collaborators.
The narrative took a turning point as Kertesz transitioned from a music producer to an entrepreneur with a vision to solve this problem. He founded Disturb The Noize, an equity-focused, music-driven social network aimed at connecting underrepresented global musicians. The platform, launched when Kertesz was just 16, became a beacon of connectivity for musicians, growing to 18 thousand followers from 15 countries within a year despite a limited marketing budget.
However, the journey had its share of hurdles, particularly during the initial user base growth phase. The challenge of persuading users to create profiles and engage with the platform was a steep learning curve for Kertesz. Yet, this hurdle set the stage for a greater understanding of user dynamics, making subsequent user engagements a smoother sail.
A significant milestone arrived with the platform reaching 15 thousand followers, a testament to its impact in serving the intended purpose. This success spurred Kertesz to extend his innovative approach to a different realm—the public sector. Born in Brazil, Kertesz utilized his expertise to address the lack of collaboration impeding progress within the public sector in his homeland. Through extensive research and interaction with government leaders, he crafted an AI-powered gamified social network incentivizing cross-party leader interactions, a move towards fostering a collaborative spirit amongst individuals otherwise unlikely to collaborate.
Kertesz's journey exemplifies a relentless pursuit of solutions to complex problems, a trait he regards as central to his entrepreneurial philosophy. His advice to aspiring entrepreneurs resonates with his journey, urging them to focus on problems, engage with communities, and continually take action rather than being ensnared in overthinking.
Looking ahead, Kertesz is determined to scale his connectivity model to various regions, aiding public sector leaders across geographies in collaborative efforts to bolster democracy. His recent research paper, "From New York to Brazil: Breaking Down The Barriers of Collaboration in the Public Sector," delves into game theory and behavioral science applications aimed at enhancing public sector collaboration, thereby advancing democracy and reducing political polarization.
Kertesz stated, "In today's divisive world, increasing collaboration is instrumental in promoting the advancement of democracy and human rights and ensuring safe and productive societies."
As he forges ahead, Kertesz, now 17, remains committed to leveraging technology in bridging collaboration gaps across different sectors, a pursuit aimed at addressing the burgeoning global challenges.
For more information about Arthur Kertesz and Disturb The Noize, visit https://www.disturbthenoize.com/ or follow them on Instagram.
Media Contact:
Arthur Kertesz
Disturb The Noize
arthur.kertesz@gmail.com
