Boutique technology communications consultancy Duet London has been retained by INSHUR, the award-winning global insurance provider to the on-demand economy.
INSHUR is one of the fastest-growing global on demand insurance platforms that is making coverage fair and accessible for drivers and supporting the world's biggest platform and insurance partners. Its competitive insurance matches drivers' needs whilst delivering a seamless purchasing experience, with partners including Uber and Amazon.
Headquartered in New York City with offices in the US, UK and the Netherlands, the company completed its acquisition of American Business Insurance Services (ABI) earlier this year to immediately further expand and scale its operation across the United States, as well as announcing its latest funding round of USD $26m.
INSHUR will rely on Duet London's deep expertise in the financial, technology and insurance sectors to raise awareness of INSHUR and its unique offering for the on-demand economy amongst insurers, platform partners and workers. Duet London will position INSHUR as a category leader and technology innovator in the on-demand embedded insurance space.
The agency has already established the brand's messaging for target audiences including business and technology media, as well as key talking points and narratives to enable INSHUR to lead on embedded insurance in the growing on-demand market. In addition to a creative campaign strategy designed to align INSHUR's brand with the core needs of its users and platform partners, Duet London will also provide an always-on press office function, with several exciting news announcements already planned.
Jazz Gandhi, Co-Founder and Director, Duet London, says: "INSHUR is targeting a highly important segment of our economy - the on-demand driver. The insurance challenges these drivers face struck a chord with us as they are some of the hardest working people in the workforce. So we feel honoured to represent INSHUR's work with its insurers, partner platforms and the drivers using them."
Lucie Bickerdike, Co-Founder and Director, Duet London, adds: "INSHUR is experiencing impressive growth backed by powerful investors and high profile strategic relationships, so we're humbled to have been selected to build on this momentum by giving the brand a clear, consistent, competitive voice in its key markets."
David Daiches, COO and co-founder, INSHUR, concludes: "We're extremely proud of the INSHUR platform and the growth the business has driven in the past few years. From the first conversation with Jazz and Lucie it was clear that they offer the senior-level strategic guidance that we need to generate real results quickly. Our leadership team was very impressed by their deep insight of our industry plus the creativity of the ideas they presented, and we can't wait to see them brought to life."
Launched in late 2022, Duet London makes senior communications expertise truly accessible for fast-growing startups and scale ups that need an 'A team' to compete with larger or more established incumbents, operating with an inclusive mindset to help technology founders to find and use their voice effectively. INSHUR is the latest exciting addition to the agency's growing client portfolio.
